1999 Mitsubishi Eclipse Gsx Hatchback 2-door 2.0l on 2040-cars

Auto blog

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi EV drivers returning for another crack at Pikes Peak

At the 2014 edition of the Pikes Peak International Hill Climb, Mitsubishi will once again come to play with powerful electric vehicles. And by play, we mean take EV racing incredibly seriously. The 14,115-foot hill climb takes place June 29 and Mitsubishi is sending drivers Greg Tracy and Hiroshi Masuoka to challenge the podium. Tracy knows the course thanks to winning the challenge six times on a motorcycle. We don't know what kinds of vehicles Mitusbishi will race this year, and all the company is saying is that it will use technology founds in the i-MIEV. Last year, the duo raced a pair of MiEV Evolution II electric vehicles, which had four electric motors and a combined maximum output of 400 kilowatts (536 horsepower). They finished with times of 10:21.866 (Masuoka) and 10:23.649 (Tracy), well behing the winner of the Electric Division, Nobuhiro Tajima, who drove the Tajima Monster Sports Special E-Runner up the hill in just 9:46.530. Anyone want to hazard a guess what Tracy and Masuoka will get this year? Mitsubishi Motors At The Broadmoor Pikes Peak International Hill Climb Tuesday, May. 13 2014 Greg Tracy and Hiroshi Masuoka Will Compete For Mitsubishi In Electric Modified Division at The Broadmoor Pikes Peak International Hill Climb On June 29 Colorado Springs, May 9----One of the top competitions at the 2014 The Broadmoor Pikes Peak International Hill Climb will be the quietest of them all. The talent-heavy Electric Modified Division already includes Nobuhiro Tajima, who won the Electric Division last year when he drove his Tajima Monster Sports Special E-Runner to a blazing time of 9:46.530, an Electric record and the seventh fastest time in the history of the race. Now, this exciting division has added two of the race's veteran stars to go head-to-head with Tajima for top honors in the world's most famous hill climb and America's second-oldest motorsport competition behind the famed Indianapolis 500. The powerful Mitsubishi Motors team will again field two factory teams on America's Mountain on June 29, driven by two of the most accomplished drivers in the history of the race. Greg Tracy, a six-time Pikes Peak motorcycle champion, will pilot one of the Mitsubishi Motors entries in the chase to the 14,115-foot summit of America's Mountain. Tracy, in his last ride on a bike, a Ducati, broke the ten-minute mark with a clocking of 9:58.262.

$99/month EV lease deals still out there, in some places

Has the electric-vehicle market really gotten to the point where folks can take out a lease for less than C-note per month? Yes, if you're interested in a Mitsubishi i of Smart ForTwo EV, Plug In Cars has found. As Mitsubishi prepares to bring in the 2015 model-year version of the i, it's unloading some of the 2013s for as little as $69 a month in some areas, bringing in a bit of deja vu for those who remember the $69 monthly lease rate some Mitsubishi dealers were asking for early last year. Meanwhile, a Smart EV can be had for $99 (discounted from $139 a month), with a $900 down payment, at at least one Connecticut dealership. Moving up to $139 a month could get you into a new Nissan Leaf, albeit with a honking' down payment of about $6,600. Chevrolet Spark EVs can be found in California and Oregon for as little as $199 a month. And both the Fiat 500e and Honda Fit EV can be found at some dealerships with lease rates in the mid-two-hundreds per month. The upper end of the plug-in scale - a Tesla Model S - still runs north of $1,000 a month (before you apply Tesla's various calculations to get to their "effective monthly cost"). But when you can afford to drive a Tesla, who's really counting? Featured Gallery 2012 Mitsubishi i: First Drive View 20 Photos News Source: Plug In CarsImage Credit: Copyright 2014 Sebastian Blanco / AOL Green Mitsubishi smart Electric ev sales lease i-miev i mitsubishi i smart fortwo ed