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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2016 Mitsubishi Outlander Sport puts on a fresh face

Mitsubishi is using this year's LA Auto Show to debut its refreshed Outlander Sport. It's got some brand-new style, some interior updates, and, well, that's about it. Still, the tweaks will hopefully help the Outlander Sport find better success in the red-hot compact crossover market. The updated Outlander Sport features power folding side mirrors with integrated LED turn indicators, a fresh set of 18-inch wheels, and new wheel arch moldings. The interior further benefits from a new steering wheel, 6.1-inch display, and auto-dimming rearview mirror with Homelink buttons built in. Buyers will also be able to specify three new color choices and new interior upholstery options as well. Apart from those few upgrades, we're looking at essentially the same vehicle. That means either a 2.0-liter inline-four good for 148 horsepower and 145 pound-feet of torque, or a 2.4 rated at 168 hp and 167 lb-ft. A five-speed manual comes standard with the base engine and trim, or a CVT in all other combinations. Despite the updated equipment, the 2016 Mitsubishi Outlander Sport still carries the same MSRP of $19,595. It also boasts some of the most competitive warranty coverage in the business. DYNAMIC DESIGN ENHANCES MITSUBISHI MOTORS SALES LEADER: MITSUBISHI OUTLANDER SPORT UPDATED FOR 2016 - 2016 Outlander Sport adds bold, sleek exterior design elements with Mitsubishi's "Dynamic Shield" front design concept - Interior enhancements add stylish accents to further Outlander Sport's value CYPRESS, Calif. Nov. 18, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today unveiled the updated 2016 Mitsubishi Outlander Sport featuring a newly redesigned, bold exterior front fascia/grille. The brand's best-selling CUV is now equipped with Mitsubishi's "Dynamic Shield" front design concept adding a sleek, audacious element to a vehicle that already makes a statement of its own. "The Outlander Sport is a brand leader for Mitsubishi Motors, and we are excited to unveil this eye-catching 2016 model-year," said MMNA executive vice president, Don Swearingen.

2015 Mitsubishi Outlander Sport recalled for leaky transmission

The Basics: Mitsubishi Motors is recalling 45,731 Outlander Sport crossovers from model year 2015. Built between June 25, 2014 and November 25, 2015, the affected vehicles use the base 2.0-liter four-cylinder engine and continuously variable transmissions. The Problem: A clamp on the CVT hose may have been installed incorrectly. If the hose comes off, transmission fluid can leak out. While the transmission will start acting up – and eventually grind to a halt – the bigger concern is what happens if the transmission fluid comes into contact with hot surfaces: fire. Injuries/Deaths: Thankfully, it doesn't sound any owners have crashed, caught fire, or been injured or killed due to loss of transmission fluid. Mitsubishi didn't list injuries or fatalities in its recall paperwork with NHTSA, but the chronology only describes "warranty claims," which sounds like the vehicles never caught fire. The Fix: Dealers will inspect the hose clamps on all 45,000 Outlander Sports and reinstall them if there's a problem. Repairs are free of charge. If you own one: Since NHTSA's bulletin doesn't advise owners on whether they should or shouldn't drive their vehicles, we recommend looking for leaks and checking your transmission fluid level as soon as possible. If it's low or leaking, you probably shouldn't drive. Featured Gallery 2015 Mitsubishi Outlander Sport View 9 Photos News Source: NHTSAImage Credit: Mitsubishi Recalls Mitsubishi Crossover Economy Cars