01 Mitsubishi Eclipse Gt - Auto V6 on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 2015 Mitsubishi Mirage Hatchback

Remember the front-wheel-drive Dodge and Plymouth Colts (not to mention the Plymouth Champ and Eagle Summit) of the late 1970s through the middle 1990s? Those were Mitsubishi Mirages, and you could buy them here with Mitsubishi badging from 1985 through 2002. Then, for the 2014 model year, the Mirage returned to North America, as the cheapest new car you could buy here. Now, barely a half-decade later, I'm seeing significant quantities of these Mirages in the car graveyards I frequent. Here's a pretty clean '15 in a yard located within sight of Pikes Peak in Colorado. I began seeing the current generation of Fiat 500 in the cheap U-Wrench yards when those cars hit about six or seven years of age, and the same goes for the Sebring-based Chrysler 200s. The Mirage beats that dubious distinction by a year or two. Really, the only shorter showroom-to-junkyard average interval I've witnessed in my 38 years of junkyard crawling was achieved by the genuinely miserable early Hyundai Excels, which started to be discarded in quantity when they hit about age four; I recall seeing dozens of them in Southern California yards with 25,000 miles on the clock and hardly any interior wear-and-tear. Even the Yugo did better (and this is why I remain amazed by the generally high quality of Hyundai products starting in the early-to-mid 1990s; Hyundai gets my personal "Most Improved Automaker" award for that achievement). That said, I don't agree with the legions of my car-writer colleagues who love to trash the humble Mirage. I reviewed the 2014 Mirage, and then— just because I feel such affection for cheap commuter-mobiles— went back and wrote up the 2017 Mirage GT. These cars aren't much fun to drive, they have decidedly low-rent interiors, and you don't look like a serious car expert when the masses see you behind the wheel of one. And yet, if you're 22 years old in your first "real" job and you'll get canned if you're late even once, choosing a new car with a strong warranty, with non-ball-busting credit terms and a somewhat lower monthly payment than those other subcompacts that provide more road feel when you're at the limit of the performance envelope, you know, when you're trail-braking for a late pass on your favorite two-lane freeway offrampÂ… well, the Mirage looks like a pretty good deal on a transportation appliance.

Mitsubishi shows five concepts headed to the 2020 Tokyo Auto Salon

Mitsubishi will storm the 2020 Tokyo Auto Salon with seven concepts, five based on production models getting early previews. This year's haul more than doubles the trio of concepts Mitsubishi took to this year's Tokyo Auto Salon, and it's obvious the company put more effort into all of them as well. The wildest among the five could be the Delica D:5 imagined by Japanese director, producer and writer Teruo Ito. With the idea to rework the Delica into the idea of embodying charm "like a dog or a member of a family," Ito threw out the van's rectangular headlights, working with Mitsubishi designers to replace them with large round units inset like eyes. The anthropomorphic face is so important that the concept is apparently called the "D:5 eye," according to Google Translate. The van wears a "light army green" hue from its roof to its MLJ Daytona wheels, the interior done up in a olive tartan pattern.   Right behind it in the "Look at me!" stakes is the eK Cross Wild Beast Concept, a contrast to the "Cute Beast" that is the standard eK kei car. Drenched in yellow, with gray X graphics, a contrasting black roof and tailgate, black cladding, mud flaps, chunky rocker panels, roof rack and basket, and all-terrain tires, this one is meant to evoke a "playful outdoor image." In case the striking livery doesn't convey the message, the command to "Play the Nature" appears on the hood, roof rack and fuel filler cap. Inside, all-weather floor mats and a load bay mat stand ready to protect the interior from mud. Or Play-Doh. The Mitsubishi Outlander PHEV NERV is the widest combination of real and imaginary usefulness. Re: the latter, NERV is the fictional Japanese paramilitary organization that battles creatures called Angels in the "Neon Genesis Evangelion" anime. Warfare between the Evangelion units and the Angels tends to destroy a lot of animated real estate, hence the usefulness of a disaster relief vehicle like the Outlander PHEV, coordinated by the Gehirun Corporation that's also in the anime. For real-world service, designers installed a KYMETA u7 planar satellite antenna that can pick up signals from Sky Perfect JSAT Corporation — a Japanese-based satellite television and Internet company, and the Asia-focused Michibiki emergency broadcast and GPS service.