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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

2020 Mitsubishi Outlander Sport gets another refresh at Geneva

A mysterious electric SUV isn't the only vehicle Mitsubishi is bringing to the Geneva Motor Show. The company is also showing a refreshed 2020 Mitsubishi Outlander Sport (or ASX as it's known in some markets). And yes, despite the fact the Outlander Sport hasn't been completely redesigned since its introduction in the 2011 model year, Mitsubishi is only giving it a mild update. Up front, the entire fascia is changed with all-new headlights, grille and front bumper. It's all more angular, and appears to be a blend of the Eclipse Cross and that electric SUV concept teased recently. It's easily the most successful part of the refresh. The sides are unchanged save for some chrome fake fender vents. The back features new LED taillights and a rear bumper with a faux skid plate rather than a faux diffuser. The inside is almost unchanged except for the new infotainment screen. At 8 inches, it's an inch larger than the old model. It also has the ability to play videos from a USB flash memory stick when the car is parked. Powertrain options for the U.S. haven't been announced, but we expect it will use the same 148-horsepower 2.0-liter four-cylinder currently available, plus its associated drivetrains. The current model can be had with either front- or all-wheel drive, with just a CVT on all-wheel drive models, and an available manual on front-driver versions. One final interesting aspect about the Outlander Sport just getting a refresh again is that it's the best-selling Mitsubishi in America, and the third-best worldwide. It seems strange to give so little love to a relatively successful model. Then again, the crossover has probably mostly paid for itself by now and it keeps selling, so perhaps Mitsubishi is just trying to maximize returns while it works on the smaller next-generation version. Related Video:

2017 Mitsubishi Mirage gets updated styling and equipment

There's a brand-new Mirage, you guys. For the 2017 model year, the budget-friendly little hatchback features updated styling and equipment inside and out. And it still promises to be one of the cheapest cars on the market. The changes start on the outside, where the 2017 Mitsubishi Mirage greets the world with a new hood, grille, bumpers, lighting, wheels, and rear spoiler. The updates continue inside, where you'll find new fabrics, instruments, and controls. New options include a Rockford-Fosgate audio system and – for the first time in a Mitsu – Apple CarPlay and Android Auto compatibility. The 1.2-liter inline-three carries over, but with a new camshaft to produce 78 horsepower and 74 pound-feet of torque. Modest as those figures are, power is up by four horses for the new model year. The front brake discs are larger, as are the rear drums. And the suspension has been retuned as well. Mitsubishi hasn't announced pricing for the updated Mirage. We'd expect a small bump in price to accompany the upgrades, but the Japanese automaker would be wise not to veer to far north of the current model's $12,995 sticker price. Because while it may be one of the cheapest new cars available, alternatives like the Nissan Versa, Chevy Spark, and Kia Rio all hover in the same territory. THE 2017 MITSUBISHI MIRAGE: NEW EXTERIOR DESIGN AND ADDED PERFORMANCE ENHANCEMENTS - The new Mitsubishi Mirage continues to deliver outstanding fuel economy - 2017 Mirage will feature Android Auto™ and Apple CarPlay™ - Attractive pricing and 10-year warranty distances the competition CYPRESS, Calif. Nov. 18, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today announced details for the fuel-efficient 2017 Mitsubishi Mirage featuring a new exterior design, improved performance and enhanced interior appeal. Despite all that is new for Mirage in 2017, a few things didn't change at all—Mirage still offers impressive fuel economy, attractive pricing and industry leading new vehicle and powertrain warranties. The Mitsubishi Mirage hatchback will be available at dealers in spring 2016. "Mirage has gained popularity with its affordable and practical appeal," said Don Swearingen, executive vice president, MNNA. "Mirage owners are looking for a vehicle that does its job well and is reliable.