Mitsubishi Eclipse Gs. White With Nice Grey Interior on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.

Mitsubishi showing off 473-hp Lancer Evo X Concept Final at Tokyo Auto Salon

We know from the head of Mitsubishi USA that the special edition Lancer Evo X coming next June will be a five-speed GSR model with more horsepower, a tweaked suspension and some additional fancy "bits and pieces." We didn't expect to be this, the Mitsubishi Lancer Evolution X Final Concept with an ECU tune and new HKS turbo making its 2.0-liter engine good for 473 horsepower. That's 183 more ponies than the stock model. Based on a five-speed GSR, on top of that power boost it gets larger intakes and intercoolers, an upgraded cooling system and exhaust, an adjustable suspension from HKS and 19-inch Rays forged wheels. The finish is a mix of matte and gloss black, and chrome trim. Actually, we still don't expect the special edition we'll get to mimic the Evo X Final Concept; rather, we think this black beauty is a full-fat showcase for the Tokyo Auto Salon, where the Evo X Final Concept will be shown. It's a tantalizing could-have-been, and now that we've seen what Mitsu can do with the Lancer Evo when it cares just a little, we hope our that end-of-series special isn't too disappointing by comparison.