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Auto blog
Mitsubishi profits in North America for first time in seven years
Fri, Apr 24 2015Well, this is a change of pace. Mitsubishi has actually made some money in North America. It's the company's first operating profit in seven years, and while it might only be $4.18 million – yes, Mitsubishi made less in 2014 than some professional athletes – it's definitely a start. Sales in the US were up 19 percent between January and March, to 32,000 units, while 2014's overall sales jumped 21 percent to 117,000 units, Automotive News reports. Perhaps more impressively, the company is predicting a bountiful 2015, with sales up to 128,000 units and operating profits climbing to $58.5 million. If Mitsubishi is doing this with cars like the ancient Lancer and the awful Mirage, we should probably expect some good things when newer, more competent vehicles like the new Outlander hit dealers.
Mitsubishi Evolution reborn as electric crossover
Wed, Oct 25 2017Forget everything you ever knew about the Mitsubishi Lancer Evolution. The potent, raw sport sedan that was a semi-mythical enthusiast fantasy for years is dead. In its place now comes an electric crossover, called the e-Evolution, as the Japanese automaker moves forward in a new era where mobility matters more than performance. It's a tacit admission that a small company can't afford to compete in the narrowest of niches — sport sedans — and a shrinking one at that. The e-Evolution shows Mitsubishi's new strategic direction, and it will be capable of using artificial intelligence, connectivity and other mobility solutions. Enthusiasts will take heart that the e-Evolution has all-wheel drive, a sophisticated three-motor system that works with Mitsu's Super All-Wheel Control to aid traction and driving dynamics. The electric batteries feeding the powertrain are placed in the middle of the concept underneath, which provides a low center of gravity. The design is striking. It's sharp with indentures, a prominent grille and large wheels set at the corners. There's huge air intakes, the ride height is elevated, and the back end features a hexagon design that recalls the spare tire cover from the Mitsubishi Shogun off-roader. The back also has jet-styled mini tailfins that help pass air cleanly by the sides to aid aerodynamics. Inside is a large flat screen bookended by two smaller screens. The e-Evolution also has sensors that help the vehicle read road conditions and try to coordinate the driver's intent. In short, this isn't your father's Evo. That's not Mitsubishi's intent. Rather, it's putting all of its best technologies under the umbrella of its most famous name on a vehicle that will compete in the largest part of the market. It's no longer the Evo as you knew it, but it's definitely an Evolution. Related Video:
Mitsubishi wants a compact pickup for the U.S. market, but won't rush it
Mon, Apr 29 2019A Mitsubishi dealer told Wards Auto last year that "the most requested model at the brand's U.S. dealer meetings is 'a pickup truck, a pickup truck, a pickup truck.'" This month, Mitsubishi North America's COO told Wards that the carmaker has its eye on getting back to the compact pickup segment in the U.S., but that it will take time. "[We'd] have to have one that's the right fit for Mitsubishi," he said, "for our demographic, and something that's really competitive in the market." That wasn't the case with the last compact pickup the brand sold here, the Raider. A product of the Daimler-Chrysler alliance with Mitsubishi at the time, the Raider was a rebadged Dodge Dakota. The pickup sputtered through four years of meager sales, being pulled from the market in 2009. As part of the Renault-Nissan alliance, Mitsubishi's been put in charge of the group's next midsize body-on-frame platform, Automotive News reports. The chassis will underpin the next-gen Mitsubishi Triton (2019 model pictured), Nissan Navara and Renault Alaskan, and if Daimler continues the tie-up with Renault, the next Mercedes X-Class. It sounds like Mitsubishi has already made room for electrification, the COO telling Wards, "you start mixing in some of that electrification technology and these hybrid drivetrains, the aspect of performance is really going to change in the future." The carmaker does very well with its compact Triton pickup, sold in 150 overseas markets under that name as well as L200 and Strada. Wards says LMC Automotive predicts a Triton will come to the U.S. as a 2025 model, but we can't know how similar our model would be to the international model. Our Nissan Frontier, for instance, is not the same as the Frontier sold overseas, the global truck also known as the Navara and NP300. The five-year wait shows Mitsubishi won't be reckless with any new launch now that it has a vision and momentum to protect. The Japanese carmaker has posted sales gains in the U.S. for six straight years. The last two years surpassed 100,000 units, 2018 delivering a 14 percent jump over 2017 in spite of Mitsubishi having just four models on sale here.





























