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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi ready to expand PHEV lineup with ASX, Pajero

Mitsubishi likes what it's seen from plug-in hybrid sales of its Outlander SUV in Europe. Now, it looks like the Japanese automaker will go back to that proverbial well within the next few years. And, once again, SUVs will be the medium. Mitsubishi will start selling plug-in hybrid versions of its ASX compact crossover, the company's best-selling model in Europe, in 2017, Automotive News Europe says, citing comments from Osamu Masuko. A year after that, the company will debut the Pajero plug-in hybrid SUV. No details were disclosed about exactly what kind of PHEV powertains will be used in the vehicles, which will be part of the next-generation incarnations of both models. The ASX appears to be a good trial vehicle, given that more than 22,000 of them were sold in Europe through August, Automotive News reports, citing JATO Dynamics. Mitsubishi representatives didn't immediately respond to a request for comment from AutoblogGreen. The company appears to be looking to build on the success of the Outlander Plug-in Hybrid. Mitsubishi sold almost 9,000 Outlander PHEVs in Europe during the first six months of the year. That model pairs a 2.0-liter gas engine with an electric motor and has an all-electric range of about 32 miles.

2014 Pikes Peak Hill Climb: Practice Day 3

Greg Tracy's MiEV Evolution III topped the time sheets almost 14 seconds ahead of third-place Monster Tajima.
On Thursday, qualifying times for six categories were set on the bottom-section switchbacks of Pikes Peak: Electric Modified - near-unlimited showcases of electric-vehicle engineering; Electric Production - electric vehicles "readily available to the public;" Open Wheel - single engine, open wheeled, open cockpit, single seat vehicles; Open - based upon a production or approved-aftermarket-replica vehicle; Exhibition - a prototype or pre-production vehicle limited to one year of eligibility in this class; and Vintage - vehicles and drivelines from 1990 or earlier.