2006 Mitsubishi Lancer Evolution Se Sedan 4-door 2.0l on 2040-cars

Auto blog

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2022 Mitsubishi Outlander teased, drifted, muddied

If you've been eagerly awaiting the fourth-generation Mitsubishi Outlander, today is your lucky day. Mitsubishi finally has a debut date for the 2022 edition: February 16, 2021, and the venue will be an online video on the Mitsubishi Motors North America's YouTube channel. That's still three weeks from now, but that channel has a teaser video of the the new SUV in action. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In it, a camouflaged Outlander does its best Lancer Evolution impression, drifting along in gravel and snow. It also does some light mud bogging and fording of some pretty shallow water. A Montero this is not. In fact, it's not even all Mitsubishi. As part of Nissan's majority stake ownership in Mitsubishi Motors, the Outlander is expected to share a platform and many major components with the latest Nissan Rogue. That even includes Nissan's 181-horsepower, 2.5-liter inline-four mated to a CVT for entry-level models. Of course, the Outlander is also known for its plug-in hybrid variants, and the PHEV might use a 2.4-liter mill with Mitsubishi's own plug-in system. That could see a near doubling of the battery-only range, from 22 to 43 miles. Mitsubishi claims that the new vehicle will combine "everything we know about on and off-road driving put into a single Outlander. Its lead engineer, Kentaro Honda, expands on that, saying, "We took everything we know about on- and off-road driving from the rally experiences to apply the latest Super All-Wheel Control technology in our newly developed platform." If we were to guess, PHEV models will use Mitsubishi's dual-motor Super All-Wheel Control system. The latter will also feature the Evo's yaw control, which can split torque between the front and rear wheels, or between the front wheels alone. One thing that's clear from the videos is that the Outlander will maintain the look of the Engelberg Tourer concept shown in 2019. While the naked Outlander was leaked last month, this camouflaged version confirms the bold design. If you would like to see the live reveal online, tune in to on the 16th at 3:00pm.

Future Classic: 1990-2012 Mitsubishi Eclipse

It was meant to be a premiere partnership, pregnant with possibilities: the alliance of a pair of global automotive powerhouses from Japan and America. Eventually the merger gave birth to a trio of highly-regarded sports coupes: the Mitsubishi Eclipse, the Eagle Talon and the Plymouth Laser, cars developed by the company that became Diamond-Star Motors. Although DSM’s beginnings can be traced back to a flirtation in 1970, when Chrysler Corporation took a 15-percent stake in Mitsubishi Motors, the partnership later culminated in a formal pairing in 1985. It was good timing: Chrysler was emerging from near-bankruptcy; the Japanese company just didnÂ’t have anything to please U.S. buyers, and with government-imposed “voluntary” import quotas, its supply lines were broadly restricted. Chrysler, looking to expand its lines, built a plant in Normal, Illinois, but, although Chrysler put up half the $650 million for the facility, it left management to Mitsubishi. And the Japanese facilities provided engines and transmissions. By the end of 1989, production of the Diamond-Star triplets — the Laser, Eclipse and Talon — was in full swing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Why is the Mitsubishi Eclipse a Future Classic? The Eclipse, supposedly named for an unbeaten 18th-century English racehorse that won 18 races in a row, was the shining star of the line. Because of its long run in series production, the genealogy of the Eclipse is worth discussing. Initially the car, designed at the Mitsubishi Motors North America Design Studio and introduced in 1990, was available in four trim levels: Eclipse, Eclipse GS, Eclipse GS-T (Turbo) and Eclipse GSX. It evolved first as a two-door coupe, later as a convertible or liftback, with front-wheel or all-wheel drive, and with engine choices including naturally aspirated fours, turbocharged fours and V6 options. One really needs a scorecard to chart the generations: 1st Gen (1990-1994), 2nd Gen (1995-1999), 3rd Gen (2000-2005), and 4th Gen (2006-2012). Before the EclipseÂ…well, was eclipsed, buyers of the third and fourth-gen cars could specify a 3.8L V6 engine as well as a four. This swank 2+2 sports car and its nearly identical cousin, the Eagle Talon TSi, emerged as hot rods for the Nineties, and tuners gave them full props for power.