1995 Mitsubishi Diamante, No Reserve on 2040-cars

Auto blog

Yes, the Mitsubishi Evo could become an electrified crossover, but don't panic

By now, many of you have seen that Mitsubishi will reveal a concept with the Evolution name at the Tokyo Motor Show, and it will be an electrified crossover. On the surface, that sounds like heresy when the Evolution name has always stood for an uncompromising, rally-bred, turbocharged sports sedan. But don't jump to the conclusion that this will be a terrible, halfhearted product that ruins the Evo name. It's a smart move for Mitsubishi, it could be the only way we get a performance vehicle from the company, and there's no reason it can't be good. Creating an Evo version of a crossover, or even a standalone Evo model, simply makes the most sense for Mitsubishi right now. There's no sign that people are getting tired of little lifted automobiles, which means that's where the sales and money are. Because of that, crossovers are the only product that Mitsubishi can safely afford to invest in right now. As much as we'd like to see another Evo sedan, the company can't afford to sink a big development budget into a one-off sedan for the very small enthusiast market. Investing in a basic sedan to use as a base isn't a good idea either, since that market also continues to shrink, and it's populated with very competitive models. Those facts won't comfort Mitsubishi fans, but looking at it another way could. Rather than looking at this concept as Evolution blasphemy, consider it a sign that the company wants to make something exciting again. Since most of the news from Mitsubishi has been the discontinuation of really old models, and updates to the less-old models still in the lineup, it's been hard to tell if any of the Mitsubishi that fans loved was left. Look at this crossover as a gateway to getting a fun Mitsubishi again. And this possible future Evo could genuinely be fun. We're not exactly raving fans of crossovers, either, since they're often heavy, expensive, slow and inefficient compared with similarly sized hatchbacks and sedans. But that's not a hard and fast rule. Nissan proved this with the Juke Nismo. Despite its tall body, it had a healthy amount of power and entertaining dynamics. There's no reason Mitsubishi couldn't do the same with a small crossover. It might even be better, because Mitsubishi clearly has some wizards when it comes to weight and cost, as evidenced by the one-ton, ultra-affordable Mitsubishi Mirage. The same goes for electrification.

2013 Mitsubishi Outlander GT

I'm not a gambling man, but if there were a pool for an automotive death watch, my money would be on Mitsubishi... Lincoln is a close second. To understand the plight of Mitsubishi, you only have to look at its current lineup; they all just look, feel and drive about 10 years older than they really are. With the departure of the Endeavor and merciful killing of the Eclipse (the Galant lives on, but is on hiatus for the 2013 model year), one of the worst remaining offenders is the Mitsubishi Outlander, which I recently drove in top-level GT trim for this Quick Spin.
If we had a time machine and took the 2013 Outlander GT back to 1998, it would be revolutionary. If we could take it back to 2004, it might be near the top of its class. But in the current highly competitive crossover segment of today, the Outlander just falls short. Yes, the all-new 2014 Outlander is on its way later this year, but from what we've seen both inside and out, the new design would look great in 2008. That being said, spending a week with any vehicle can point out surprising highs as well as lows, and there are still plenty of reasons to enjoy Mitsu's midsize CUV.
Driving Notes

This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.