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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

Mitsubishi could add 'Evo' crossover

You should have done this years ago, but in case you haven't, open your dictionaries to the word "Sacred" and tear the entire page out. Done? Good. Now, to continue... With the traditional sedan-based, gas-powered Mitsubishi Lancer Evolution using its four driven wheels to enter the grave at the end of this year, Auto Express reports that it's possible that Mitsubishi could use the "Evo" appellation on a high-performance, all-wheel-drive version of the Outlander Sport (called the "ASX" in Europe). This has been more than a year in the making, in truth. Last year Mitsubishi said that another "high-performance four-wheel-drive gasoline-powered sedan" wasn't going to happen, and that what did come would be a result of exploring "the possibilities of high-performance models that incorporate electric vehicle technology." As Auto Express sees it, the next-generation Outlander Sport will launch initially with four-wheel drive, followed by a two-wheel-drive, plug-in hybrid model. The company's UK chief said that an Evo-worthy model "isn't a huge jump" from there, once the bread-and-butter segments are satisfied. Mitsubishi is doing much better financially, and this would be one of the experiments it could now afford to try out. An Outlander Sport Evo isn't done and dusted - there's no business case for it yet, and who knows, a potential Evo version could be a UK- or Europe-only trim - but "a lot of senior management" is discussing it.

WM Motors releases renderings based on Mitsubishi photos

An interesting gaffe has reared its head as WM Motors has published the first images depicting its new car portfolio. The renders showing Chinese electric vehicle startup's future cars appear to have been based on Mitsubishi Outlander press photos, as discovered by Electrek's Fred Lambert. It is one thing to show mere renders of future cars – that is certainly widely accepted, as the cars are planned to be launched in 2018 at the earliest – but it's the background that gives away how the renders are based on doctored Mitsubishi shots. Details are shared between the Outlander and WM Motors' rendering, with wheels, mirrors and doorhandles directly lifted off the Mitsu; in practice, the comparison shots become a pastime of "spot the similarities." The SUV is said to be designed by a former Bentley and Volkswagen designer, Sam Sun, but it is not yet clear whether he meant the production vehicle to share its decorative rear diffuser panel with a Mitsubishi. Perhaps these were work images never really meant for official publication, as they handily show the SUV's dimensions on the road. In addition to Electrek, Google seems to also be on the game, as a reverse image search on the VM Motor shots produces Mitsubishi suggestions. According to Car News China, which circulated the images, WM stands for either Weltmeister (world champion in German), or weima in Chinese, which means a powerful horse. The company is spearheaded by Freeman Shen, formerly of Geely, and the Suzhou factory is planned to produce 50,000 cars per year starting in 2018. There is talk of the cars featuring Huawei connectivity technology, with the hardware being produced together with the German companies Bosch and Siemens. Related Video: Featured Gallery VW Motor Mitsubishi News Source: Electrek Green Weird Car News Mitsubishi Green Automakers SUV Electric