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Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.

Mitsubishi boss says US operations may break even next year

Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports.
A little context: Last month Mitsubishi predicted that it would lower its operating loss in the region to 4-billion yen ($40.7 million) by March 31, the end of the fiscal year, well below the previous fiscal year's operating loss of more than five times that amount. Reflecting that, production at the Japanese automaker's sole North American factory in Normal, Illinois, has grown to 56,630 vehicles through October, compared to 27,339 through the same period last year.
The plant makes the Outlander Sport for the US and for export to markets such as Russia, the Middle East and Latin America. Interestingly, out of the 56,630 Outlander Sports built at the Illinois plant through October, only 20,150 were sold in the US.

2017 Mitsubishi Mirage gets updated styling and equipment

There's a brand-new Mirage, you guys. For the 2017 model year, the budget-friendly little hatchback features updated styling and equipment inside and out. And it still promises to be one of the cheapest cars on the market. The changes start on the outside, where the 2017 Mitsubishi Mirage greets the world with a new hood, grille, bumpers, lighting, wheels, and rear spoiler. The updates continue inside, where you'll find new fabrics, instruments, and controls. New options include a Rockford-Fosgate audio system and – for the first time in a Mitsu – Apple CarPlay and Android Auto compatibility. The 1.2-liter inline-three carries over, but with a new camshaft to produce 78 horsepower and 74 pound-feet of torque. Modest as those figures are, power is up by four horses for the new model year. The front brake discs are larger, as are the rear drums. And the suspension has been retuned as well. Mitsubishi hasn't announced pricing for the updated Mirage. We'd expect a small bump in price to accompany the upgrades, but the Japanese automaker would be wise not to veer to far north of the current model's $12,995 sticker price. Because while it may be one of the cheapest new cars available, alternatives like the Nissan Versa, Chevy Spark, and Kia Rio all hover in the same territory. THE 2017 MITSUBISHI MIRAGE: NEW EXTERIOR DESIGN AND ADDED PERFORMANCE ENHANCEMENTS - The new Mitsubishi Mirage continues to deliver outstanding fuel economy - 2017 Mirage will feature Android Auto™ and Apple CarPlay™ - Attractive pricing and 10-year warranty distances the competition CYPRESS, Calif. Nov. 18, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today announced details for the fuel-efficient 2017 Mitsubishi Mirage featuring a new exterior design, improved performance and enhanced interior appeal. Despite all that is new for Mirage in 2017, a few things didn't change at all—Mirage still offers impressive fuel economy, attractive pricing and industry leading new vehicle and powertrain warranties. The Mitsubishi Mirage hatchback will be available at dealers in spring 2016. "Mirage has gained popularity with its affordable and practical appeal," said Don Swearingen, executive vice president, MNNA. "Mirage owners are looking for a vehicle that does its job well and is reliable.