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Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.

Watch Mitsubishi break the EV record at Pikes Peak

Take a listen folks - you're hearing the eventual future of motorsports. This is Greg Tracy and the Mitsubishi MiEV Evolution III as they assault the treacherous course at Pikes Peak in just 9:08.188.
This run is significant for a number of reasons. As we recapped in our Pikes Peak finale post, Tracy's run was a mere two seconds off the best overall time at this year's event, snagging him and Mitsubishi second place overall, as well as first in the Electric Modified class and the fourth fastest time ever recorded. Perhaps more importantly, though, Tracy thoroughly trounced the previous EV record at Pikes Peak, beating the legendary Nobuhiro "Monster" Tajima's 2013 best of 9:46.530.
It's an impressive feat, and now you can experience the whole run from as near a first-person viewpoint as you're going to get. Scroll down and have a look.

2017 Mitsubishi Mirage G4 has a trunk for your junk

If you're in the market for an inexpensive new car and it absolutely must be a sedan, then the 2017 Mitsubishi Mirage G4 is both of those things. The tiny four-door isn't beautiful, but the vehicle offers buyers optional high-tech amenities like smartphone integration with Apple CarPlay and Android Auto. The little guy debuts at the New York Auto Show and arrives at dealers this spring. The Mirage G4 shares much of its styling with the hatchback but grafts a trunk onto the rear. The stubby front and back make the sedan look charmingly bulbous. There's just something cute about its short, rounded shape. The G4 also uses the hatchback's powertrain. A 1.2-liter three-cylinder with 78 horsepower and 74 pound-feet of torque spins the front wheels. Customers can choose between a five-speed manual or a CVT, Mitsubishi spokesperson Alex Fedorak tells Autoblog. The update for 2017 Mirage five-door also just benefited from larger brakes and a retuned suspension. Look for live photos of the Mirage G4 from the New York Auto Show soon. We're curious to see how the pudgy sedan looks in the real world. Related Video: MITSUBISHI UNVEILS ALL-NEW 2017 MIRAGE G4: A SPIRITED SEDAN WITH STYLE, VALUE, AGILITY AND CONNECTIVITY • Superior fuel economy and super-low Greenhouse Gas Emissions make the Mirage G4 one of the top environmentally conscious gas-powered sedans in the industry • Offers unexpected connectivity in a sub-compact car with Apple CarPlay support and Android Auto NEW YORK, NY March 24, 2016 – Mitsubishi Motors North America, Inc. (MMNA) today unveiled the all-new 2017 Mitsubishi Mirage G4. A sibling to the well-established and popular Mirage hatchback, the all-new Mirage G4 brings consumers a fresh dose of clean style, environmental consciousness, agility, connectivity, affordability and value. The Mirage G4 goes on sale this spring at Mitsubishi showrooms across the country. "A few years ago we entered the subcompact segment with the Mirage hatchback and its popularity with consumers has grown every year with its combination of top fuel economy, attractive pricing and one of the industry's best new car warranties. The new Mirage G4 repeats that value equation in a four-door sedan package," said MMNA executive vice president, Don Swearingen.