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The 2017 Mitsubishi Outlander Sport Limited Edition debuts in Chicago

The Mitsubishi Outlander Sport has been on sale with only a mild refresh since 2010. For 2017, Mitsubishi is injecting some much needed life into the crossover. A Limited Edition trim, or simply LE, will be fully revealed this week at the 2017 Chicago Auto Show. Like most of the automaker's products, the Outlander Sport LE packs lots of features into a compact and relatively affordable package. The LE trim sits directly above the base Outlander Sport ES and will set you back $21,995, though it's unclear if that includes destination. An alloy fuel door, black painted door mirrors and 18-inch alloy wheels, fog lamps, HID headlamps, a rearview camera and a Limited Edition badge are all included. The trim is available in any exterior color, but the interior of the Outlander Sport LE gets a special treatment. Red stitching on the steering wheel, shift knob, and brake lever compliment heated seats, aluminum pedals, and an infotainment system packed with Apple CarPlay and Android Auto. The Mitsubishi Outlander Sport may be getting up there in age, but it does pack a lot of features, decent packaging, and an excellent warranty into a reasonably affordable package. No word on how limited this Limited Edition may actually be. Related Video: Featured Gallery 2017 Mitsubishi Outlander Sport Limited Edition Image Credit: Mitsubishi Chicago Auto Show Mitsubishi Technology Infotainment Smartphone Crossover

Mitsubishi Outlander PHEV's US debut pushed back yet again [UPDATE]

UPDATE: The story's been updated to include a response from Mitsubishi. Better late than never, the saying goes, and when it comes to the US debut of the Mitsubishi Outlander Plug-in Hybrid, the key words are "better" and "late." The crossover's debut in the US has already been the subject of a number of delays, and it is will once again having its stateside debut pushed back by a few months, according to Green Car Reports. Instead of a springtime arrival, we're now looking at late summer. We already know that the first US Outlander is an updated model compared to the one currently sold in Europe and Japan, but the Japanese automaker is apparently still tweaking the model to make it better suited for US driving. That means an improved interior and better sound insulation for what will be the 2017 model-year Outlander PHEV, and will likely involve better performance for both drivetrain power and fuel efficiency. "We decided to bring in the Outlander PHEV along with the 2017 Outlander launch," Mitsubishi spokesman Alex Fedorak wrote in an e-mail to Autoblog. "Doing so will allow us to better equip the vehicle for the US market." We doubt major changes are in store, so it still looks like the plug-in Outlander will pair a 2.0-liter gas engine with two electric motors. The crossover PHEV can go about 32 miles on electricity alone, at least, it can on the more lenient European driving cycle. The Outlander PHEV was first slated for a 2014 US debut, but that was pushed back to 2015 because of a battery shortage. More recently, Mitsubishi said this past January that the US debut would take place in April 2016. Overseas, the model continues to make headway when it comes to global market share of plug-in vehicles. Through November, Mitsubishi moved more than 36,000 units of the Outlander Plug-in Hybrid worldwide. That puts it third among plug-in vehicles, trailing only the sales of the Tesla Model S and the Nissan Leaf electric vehicles, according to EV Sales. Featured Gallery Plug In 2014: Mitsubishi Outlander PHEV View 12 Photos News Source: Green Car ReportsImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Mitsubishi Hybrid

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.