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Mitsubishi hopes you'll trade driving data for a cheaper oil change

Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video:

2017 Mitsubishi Outlander PHEV arrives in the US after a long wait

After years of delays, the 2017 Mitsubishi Outlander PHEV will finally go on sale in the US this fall, and the plug-in hybrid crossover will make its debut to the US public at the New York Auto Show. The model was originally supposed to arrive here in 2014, but various problems kept pushing back the date. The Outlander PHEV uses a 2.0-liter four-cylinder engine and an electric motor at each axle. A 12-kWh lithium-ion battery stores the energy. Depending on what the driver demands, the system can operate in three modes: full EV, series hybrid where the combustion engine acts as a generator for the battery, and parallel hybrid where the engine and motors work together. Mitsubishi isn't discussing US output or economy yet. Compared to the version in Europe and Japan, the company plans to tweak the Outlander PHEV for this market. The changes include things like removing support for CHAdeMO charging to due a lack of support here. When Mitsubishi showed the PHEV to journalists earlier this year, the styling was nearly identical to the standard Outlander. The only minor changes were the addition of the charging port and different badges. The Outlander PHEV will also be available with an array of safety and infotainment tech. For example, customers will be able to order a multi-camera system, Forward Collision Mitigation with pedestrian detection capability, Blind Spot Monitoring with Rear Cross Traffic Alert, and an infotainment system with Apple CarPlay and Android Auto. MITSUBISHI OUTLANDER PHEV MAKES U.S. DEBUT AT THE 2016 NEW YORK INTERNATIONAL AUTO SHOW • 2017 Mitsubishi Outlander PHEV to go on sale in United States in fall 2016 • Already the top-selling PHEV in Europe, Outlander PHEV is the world's first plug-in hybrid SUV • Outlander PHEV delivers SUV capabilities and EV fuel economy NEW YORK, NY March 24, 2016 – Mitsubishi Motors North America, Inc. (MMNA) today showed the much-anticipated production model of the all-new 2017 Mitsubishi Outlander Plug-In Hybrid Electric Vehicle (PHEV) at the 2016 New York International Auto Show. The Outlander PHEV is a perfect culmination of Mitsubishi's history of automotive excellence: 50 years of electromobility and decades of four-wheel drive technology honed on the international rally circuit. Featuring a highly efficient 2.0-liter gas engine and two high-performance electric motors, and Mitsubishi's superior Super All-Wheel Control (S-AWC) system, the Mitsubishi Outlander PHEV is a very capable PHEV.

Submit your questions for Autoblog Podcast #321 LIVE!

We're set to record Autoblog Podcast #321 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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