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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi's all-electric Pikes Peak challengers are in it to win it

With a second-place finish already in the books from 2012, there's only one thing on the minds of Mitsubishi drivers Hiroshi Masuoka and Greg Tracy: winning. As the presenting sponsor for the 2013 Pikes Peak International Hill Climb, there's no doubt the Japanese manufacturer is hoping for a good showing this year, and the video you'll see below explains how Mitsubishi changed things this year to help ensure a win... basically, more power and more downforce.
Winning in 2013 certainly won't be easy. With competitors that include Nobuhiro "Monster" Tajima and Rod Millen, who's driving for Toyota, winners in 2012 in the Electric class. Our own Jonathon Ramsey sat down and spoke with the boys from Mitsubishi, and found that, if not for the over-the-top presence from Peugeot, the the all-electric MiEV Evolution II (which may be a sort of test-bed for potential Lancer Evolution-of-the-future components) may even be capable of challenging for the overall victory.
Their target: nine minutes and thirty seconds. We'll see how close they get later this afternoon. Scroll down below to watch the video.

Mitsubishi Outlander Sport an even better value for 2021

Mitsubishi released pricing information for the 2021 Outlander Sport, its best-selling model in the United States. Redesigned for 2020, the crossover enters the new year with a cheaper base price thanks to a new trim. Pricing for the 2021 Outlander Sport starts at $22,090, including a mandatory $1,095 destination charge. For context, the 2020 model started at $23,690 once the same destination charge was added to the bottom line.  While the 2020 range started at the ES trim, the 2021 lineup begins with the S, which is only offered with front-wheel-drive. Every trim level gains an array of standard safety features for 2021, including forward collision mitigation, lane departure warning, and automatic high beams. Motorists who want rain-sensing wipers, LED fog lights, and automatic headlights will need to step up to the ES trim priced at $24,090 including destination. At the other end of the spectrum, the all-wheel-drive-only GT starts at $28,090. Mitsubishi gave buyers looking for something in between the bottom- and top-end trims an additional option by releasing a new trim called Limited Edition for 2021. Based on the ES trim, and priced at $25,090 when ordered with front-wheel-drive, it gains a black grille, black mirror caps, black 18-inch wheels, plus red accent stitching on the inside. It's limited in name only; don't expect to find a numbered plaque on the dashboard and a certificate of authenticity in the glovebox.  Power comes from a 2.0-liter four-cylinder engine, which makes 148 horsepower and 145 pound-feet of torque. Front-wheel-drive and a continuously variable transmission (CVT) come standard, and all-wheel-drive is available at an extra cost on most trim levels. Buyers who select the GT are rewarded with a 2.4-liter four rated at 168 horses and 167 pound-feet of twist. It's exclusively offered with all-wheel-drive, and it's also bolted to a CVT. According to the EPA, combined fuel economy checks in at 27 mpg for the 2.0, and 26 mpg for the 2.4. Mitsubishi stores across the nation will begin receiving the 2021 Outlander Sport in February. While it won't be joined by the i-MiEV, it's part of a broad model offensive that also includes the redesigned 2022 Eclipse Cross.