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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

2016 Mitsubishi i-MiEV coming in March

For the next incarnation of the Mitsubishi i-MiEV electric vehicle, the Japanese automaker is looking to give a bit more for the sake of selling a few more. It's a simple concept for a pretty simple car. The re-trial run starts next month. The EV's 2016 model-year version will go on sale in the US in March, Inside EVs says. On the face of it, not a lot will change with the four-seater. The car will still deliver 66 horsepower and will still provide a single-charge range of 62 miles. When reached by AutoblogGreen, Mitsubishi confirmed these numbers as well as its MSRP of $22,995, same as the 2014 model (there was no 2015 model-year version). That's the cost before the $7,500 federal tax break kicks in. Still, there is news. The 2016 version will have an optional navigation package that will include a seven-inch touchscreen display as well as real-time traffic data and 3D mapping. Folks can also pay a little more for touches such as a Bluetooth hands-free phone system, rear-view camera and USB port, according to Mitsubishi. The company hopes these changes will spur near-dormant sales of the model, which made its US debut in 2011. Last year, Mitsubishi sold just 196 units of the i, down from 1,029 in 2013. Related Video: Featured Gallery Mitsubishi i-MiEV News Source: Inside EVs via Green Car Reports Green Mitsubishi Electric i-miev

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.