1991 Mitsubishi 3000gt Vr-4 Coupe 2-door 3.0l on 2040-cars

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Mitsubishi boss says US operations may break even next year

Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports.
A little context: Last month Mitsubishi predicted that it would lower its operating loss in the region to 4-billion yen ($40.7 million) by March 31, the end of the fiscal year, well below the previous fiscal year's operating loss of more than five times that amount. Reflecting that, production at the Japanese automaker's sole North American factory in Normal, Illinois, has grown to 56,630 vehicles through October, compared to 27,339 through the same period last year.
The plant makes the Outlander Sport for the US and for export to markets such as Russia, the Middle East and Latin America. Interestingly, out of the 56,630 Outlander Sports built at the Illinois plant through October, only 20,150 were sold in the US.

Mitsubishi's new Outlander could herald the return of Ralliart

Mitsubishi is on the cusp of reviving its dormant Ralliart performance line, and a new report suggests the label will return on a sportier version of the latest Outlander PHEV. The model could make its debut in late 2021. Ralliart's unexpected revival was announced during a presentation made to investors in May 2021, though no further details were released. Japanese magazine Best Car learned from unnamed sources that the new Outlander PHEV (pictured) expected to break cover in the coming months will be the first Ralliart-branded model in several years. How Mitsubishi will make the Outlander PHEV worthy of a name rooted in rallying remains to be seen. The transformation will include a race-inspired body kit, according to Best Car, and we're hoping more power from the electrified powertrain is part of the equation as well. While the Ralliart label could merely denote a sporty-looking trim level, like Mercedes-Benz's AMG Line designation or F Sport in Lexus-speak, there's a chance it will sooner or later be linked to racing. Mitsubishi boss Takao Kato revealed his team is considering returning to the rallying scene in the coming years to renew ties with the company's racing heritage. He stressed a rally program hasn't been approved yet, partly because racing is expensive, and he clarified that a new Lancer Evolution is not in the cards even though shareholders are requesting one. Interestingly, we should have seen the Outlander Ralliart already; it was reportedly scheduled to be unveiled at the 2021 edition of the Tokyo Motor Salon but the event was canceled due to pandemic-related concerns. Mitsubishi could keep the model under wraps until the 2022 show opens its doors, or it might introduce it elsewhere a little earlier. Regardless, if the report is accurate we won't have to wait long to find out how Ralliart has been reinvented. As for the next Outlander PHEV, it will land in late 2021 first in Japan and arrive in U.S. showrooms halfway through 2022. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mitsubishi to offer new Galant, Montero in US?

We admit it - we've been skeptical about Mitsubishi's fortunes here in the US for a long time now, and this month's reveal of the 2014 Mirage subcompact at the New York Auto Show didn't do much to quell our consternation. Yes, the Mirage should attract a certain portion of the buying population based on what will likely be the best fuel economy figures in its segment and a low price, but the profitability of basic small cars is limited even under the best of circumstances. Mitsubishi is clearly going to need something meatier in its portfolio if it wants to get back on track financially.
Help appears to be on the way. According to The Detroit Free Press, Masatoshi Hasegawa, the company's executive vice president here in North America, has confirmed that at least two more models are destined for the company's US dealerships, and it looks like they're going to be entries into higher-volume, higher-margin segments. Hasegawa pledges that the company will overhaul its lineup over the next two to three years, and one of them will be a successor to the often-ignored Galant, a midsize sedan we last saw for the 2012 model year.
And what of the other model? Apparently it will be an unnamed "bigger brother" for the new 2014 Outlander, an acknowledgment that suggests Mitsubishi is considering bringing its Montero/Pajero SUV back to the States. Earlier this month, we heard a report that a next-generation model for the venerable off-roader remains a few years out, but it's possible Mitsubishi might import the current aging model before the new one is produced. A big shift is said to be in the works for the fifth-generation model, with a massive weight loss and possible plug-in hybrid variant tipped as top goals for the program.