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Mitsubishi i-MiEV rallies in WAVE 2014 as support vehicle

Hey, we found somebody willing to drive a new Mitsubishi i-MiEV over 1,000 miles. The little-bitty four-seat electric vehicle will be used on the other side of the Pond as a support vehicle in the World Advanced Vehicle Expedition (WAVE) road rally through the Swiss Alps this spring. Brian Orr from EV Matters Ltd. made the purchase, as he'll be providing the support vehicle for Green MotorSport Ltd.'s hand-built utility concept vehicle that's being built with an eye on deploying it in developing countries, the Auto Channel says. Another i-MiEV will be an official, 900 kilogram-plus entrant in the rally, which begins May 31 in Sindelfingen, Germany and finishes a week later in Rigi, Switzerland, with 20 towns or so in between. As many as 70 teams will be joining the party which, in 2013, set a world record for electric-vehicle parades by sending 305 of them very quietly through Zurich. Despite a tiny price tag, i-MiEV sales in the US (where it's simply known as the i) have come to a near halt as Mitsubishi gets ready to shift its plug-in focus to PHEVs. While US i sales jumped 75 percent last year to 1,029 units, the Japanese automaker has moved just four units (!) domestically during the first two months of 2014.

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.

2014 Mitsubishi Outlander unveiled with new look, standard seating for seven

The 2014 Mitsubishi Outlander wears the new face previewed at the Geneva Motor Show earlier this year, and adds a host of features on top of its seven standard chairs. Ditching the shark-nosed Lancer-inspired front has reduced drag, increased use of high-tensile steel means a 200-pound weight loss and the reworked 2.4-liter four-cylinder paired a CVT will all result in what Mitsubishi says is one of the most fuel-efficient vehicles in the seven-passenger segment. Looks-wise, around the rest of the vehicle come sharper sculpting and more character lines.
Reaching higher inside, the IP is now soft-touch, and a heavily restyled interior with woodgrain accents is more somber, but more elegant. Mod-cons have gone up a step, too: the 2014 Outlander getting a next-generation nav system, a power tailgate that can be opened from the driver's seat and safety tech like Lane Departure Warning.
There's a press release below with more info, and high-res shots from the LA Auto Show floor above.