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Auto blog
Mini blows up over women applying makeup in cars
Wed, 05 Jun 2013Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.
Mini Oxford gives birth to 3-millionth car [w/video]
Tue, 09 Sep 2014With the latest generation of Minis having only recently launched a few months ago, the company's Plant Oxford has found another reason to celebrate as it reached two major milestones almost simultaneously. Since production of the new, BMW-revived version began there in 2001, the factory has produced 3 million of the retro-looking models and 2 million vehicles exported outside of the UK. Just four years ago, it was celebrating building 1.5 million of them.
The three-millionth model was a Mini Cooper S five-door hatchback with a special Union Jack paint job. At about the same time, the factory hit its two-millionth exported Mini to leave there, as well. It was a standard Mini hatchback in Volcanic Orange heading for a buyer in Japan.
UK Transport Minister Baroness Kramer attended the ceremony and said: "I congratulate the workers at Mini Plant Oxford on reaching this remarkable milestone. The Mini is a British icon and is a major part of a thriving automotive industry spearheading the growing British economy."
Mini Hardtop Four-Door Carbon Edition breaks cover [UPDATE]
Wed, Nov 11 2015UPDATE: Mini USA sent a announcement with official details and pricing for the Carbon Edition, which is available below. After an $850 destination charge, the models cost $37,100 with a manual gearbox. Mini doesn't offer the John Cooper Works trim on the Hardtop Four-Door, but a handful of US customers can now order the next-best thing. The new Carbon Edition satisfies the needs of enthusiasts wanting extra power to go with the two additional doors, but Mini will only offer 150 of them here. The Carbon Edition starts with the Hardtop Four-Door Cooper S and then layers on the John Cooper Works Pro Tuning Kit to create a 208-horsepower hot hatch. An upgraded exhaust with Sport and Track modes also comes with that package, according to MotoringFile. For extra style, they all wear a JCW body kit in Midnight Black, and there's a heap of carbon-fiber trim to fit the name. Matte black stripes amplify the menacing look and feature a little Carbon emblem cut into the ones on the sides. Additional improvements include LED headlights, a panoramic sunroof, a navigation system, and JCW interior trim. The array of improvements don't quite take the Carbon Edition to the full 228 hp from the JCW Hardtop Two-Door, but Mini spokesperson Mariella Kapsaskis tells Autoblog that the US product team handpicked these parts to get as close as possible. If this limited-edition, four-door hot hatch intrigues you, get on the phone with a dealer soon. According to Kapsaskis, the first examples are already at dealers, and the Carbon Edition might not last long with just 150 of them on the road. Related Video: MINI Carbon Edition: The fastest, loudest, and most powerful MINI Hardtop 4 Door we make. The Carbon Edition combines the already powerful MINI Cooper S Hardtop 4 Door model with the new John Cooper Works Pro Tuning Kit, valve exhaust system and high-grade carbon fiber accessories. The result is 208 horsepower and an ultra-aggressive exhaust note with Sport and Track Mode*. The exhaust flap is operated wirelessly via two clicks of the Bluetooth controller and unleashes devilish backfire pops and crackling sound on the overrun. Genuine carbon fiber mirror caps, air intake trim, and tailpipe finishers are offset against Midnight Black metallic paint and exclusive matte black sport and side stripes accented by a red pinstripe.