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Mini Paceman modified by Roberto Cavalli for annual Life Ball charity

This year's award for Life Ball Mini designer goes to Roberto Cavalli. The Life Ball is a charity event held in Vienna, Austria every year that raises money to fight the spread of HIV and AIDS. Since 2001, the year of its reintroduction, Mini has been involved with the ball, auctioning a car that has been made over by a world-famous designer. This year Cavalli gets the nod and a Paceman for a canvas.
The iridescent brown/black paint is the eye-catcher in the sketch above (click to enlarge), but don't forget to note Cavalli's logo on the roof. We're not sure what other flourishes he has in mind for the car, but those in attendance will find out on May 24 when it's unveiled at the Cavalli store opening in Vienna. The press release below has more details.

2021 Mini Countryman Boardwalk Edition price and features detailed

Mini announced a new appearance package for the Countryman called the Boardwalk Edition back in December, and now the company has revealed how much it will cost. With the $850 destination fee, it rings in at $39,215 for the front-wheel-drive version, or $41,215 for the all-wheel-drive. That's not cheap, but it comes with quite a bit. Based on the Cooper S Countryman and painted in a unique Deep Laguna Metallic paint, it comes with a Pin Spoke wheels, external trim, and contrasting roof all in Piano Black. The interior is available with only one upholstery, Cross Punch leather also in black. A touchscreen nav package comes standard on Boardwalks, which includes Apple CarPlay, wireless charging, and real-time traffic. The Boardwalk Edition also includes equipment from the normally $2,000 Premium Package, including LED fog and headlights, power-folding and auto-dimming mirrors, heated front seats and automatic climate control. Additionally, the Boardwalk Edition also receives bespoke door sills, roof and dashboard graphics, as well as unique Boardwalk side scuttles standard.  Compared to a a similarly equipped Signature trim with Premium Package, the Boardwalk Edition's price has a discount of a hair less than $1,000. If you like that package and the Deep Laguna color, then this is the trim for you. The Mini Countryman Boardwalk Edition will hit dealerships in April 2021. There's no word on whether a Park Place Edition will follow. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.