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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini adding new driver assist systems to future models

With all the recent news about automated vehicle technology (from Ford, Nissan and Toyota, among others), Mini is bringing some not-so-groundbreaking tech into its products to better keep the driver connected to the car. Other than stating that these new technologies will roll out in future models, there is no telling when we could see them starting to show up, although our best guess is the 2015 Mini Cooper.
Two of the more notable technologies that Mini will introduce include a head-up display system (shown above) and the "city braking" system to work in conjunction with collision warning and passenger detection. The automated braking system is made possible with the forward-mounted camera, which is also used for adaptive cruise control, auto-dimming headlights and a street sign detection system (to relay speed limit and traffic sign info to the driver). A new parking assist feature helps drivers find a properly sized parking spot, and then drivers can take advantage of the backup camera.
Mini obviously isn't the first to introduce these technologies, but it might be among the first to bring such a large number of advanced safety features into a car priced under $30,000 - though there is no telling how much these options will cost. The automaker has issued a brief press release for its upcoming driver assist systems, which is posted below.

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group