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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini's Oxford factory builds its 10 millionth car

Mini has a lot to celebrate in 2019. The original, pocket-sized city car that spawned the entire brand made its debut 60 years ago, and its historic factory in Oxford, England, made its 10 millionth vehicle in August. The zesty hatchback is already on its way to meet its biggest fans. Fittingly, the milestone car is a limited-edition 60 Years-badged model. It's based on the two-door Cooper S, so its 2.0-liter four-cylinder engine is turbocharged to 192 horsepower, and it receives several edition-specific touches like brown leather upholstery with green accents, an array of special decals and logos, plus 17-inch alloy wheels designed for the model. The 10 millionth Oxford-built car isn't destined for a life spent in a museum or in a private collection. At least not yet. It's already hit the road as part of a 61-car convoy making the 84-mile trip from the Oxford factory to Bristol to attend the International Mini Meet taking place August 11. The first Mini built, a white Morris Mini-Minor, is at the head of the pack. It's followed by an example made during every year of the model's unusually long production run. And what a run it was. There were 5.3 million examples of the original Mini made between 1959 and 2000, but not all of them were manufactured in Oxford, and none were sold under the Mini brand. Parent company BMW created Mini as we know it in late 2000 when it launched the first-generation Cooper (the car now known as the Hardtop). Its numerous predecessors were given more than a dozen names including Austin Seven, Austin Mini, Innocenti Mini, Morris 850, Riley Elf, and Rover Mini.

500-hp Acura V6 turns this classic 1974 Mini into a mid-engined sleeper

Originally designed on a napkin, the world-famous Mini launched by the British Motor Corporation (BMC) in 1959 was envisioned as a cheap, practical city car for families on a budget. Now, 61 years later, it's a sought-after classic that many aftermarket companies hail as the ideal foundation on which to build their wildest dreams. Gildred Racing thought further out of the box than most by turning a Mini into a mid-engined, 500-horsepower sleeper. Starting with a 1974 model, the California-based firm removed the original four-cylinder engine (and the four-speed manual transmission bolted right under it, where you'd normally expect to find the oil sump) and completely stripped the interior. Only the front seats ended up going back in; the space occupied by the tiny rear bench is now home to a 3.2-liter V6 that started life under the hood of an Acura CL Type S from the early 2000s. It's mounted transversely, and it spins the rear wheels via a six-speed manual transmission. Acura quoted the six's output at 260 horsepower, which would be a healthy upgrade for the little Brit, but Gildred tuned it to 500 horses and 383 pound-feet of torque by making a long list of modifications (including, significantly, adding a supercharger). That's a 466-horse increase compared to a stock 1974 Mini 850, so the scope of chassis upgrades is long. It includes bigger brakes made by Wilwood, and a fully redesigned suspension. And, although packaging a V6 in a small, front-wheel drive car like the Mini was as challenging as it sounds, Gildred pulled it off admirably. The engine bay is now home to the fuel tank and the radiator, while opening the trunk reveals a huge exhaust. The trade-off, of course, is that there's no longer a trunk, but it's a sacrifice we'd happily make. Performance specifications haven't been released yet. Gildred simply said its 1,400-pound Super Cooper is "quite impressive," which we believe. The original wasn't; it took 34 seconds to reach 62 mph from a stop. Gildred also made several changes in the name of modernity. It added a 9.7-inch iPad where you'd expect to find a touchscreen for the infotainment system in a modern car, an Alpine sound system, a push-button ignition, power locks and windows, LED headlights, plus automatic A/C. We imagine the whole cabin gets hot when the V6 works up a sweat. The passengers sit on leather- and suede-upholstered Recaro bucket seats that are heated and cooled.