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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

2020 Mini John Cooper Works GP is priced from $45,750

Mini hasn’t even given us all the details for the upcoming John Cooper Works GP, but it already has a price. Set to debut at this month's L.A. Auto Show, the GP will start at $45,750. The last GP-badged Mini sold for $39,950, so this mid-$40,000 price point isnÂ’t out of the ordinary or unexpected. However, itÂ’s still pretty nuts considering the competition. Mini previously told us the GP will have “over 300 horsepower” and go around the Nurburgring in less than 8 minutes. Global production is also limited to 3,000 total cars, but itÂ’s not clear how many of those will be coming stateside.  Mini John Cooper Works GP View 30 Photos A regular 2020 John Cooper Works Hardtop starts at $34,250, but itÂ’s making do with considerably less horsepower at 231 ponies. A Civic Type R retails for $37,230. A Golf R is $41,290 and the WRX STI costs $37,895. WeÂ’ll note that Mini hasnÂ’t said how much standard equipment is included with the $45,750 asking price, so it could get much more expensive from there — Mini will surely let you go nuts with the configurator. That said, we can hope the high asking price does include an array of niceties you'd have to pay for on higher trims of the JCW Hardtop. When it launches later this November, Mini has already promised it will be the fastest car itÂ’s ever produced. WeÂ’re excited to see the extreme Mini take to the streets in mid-2020, as the GP models in the past have always provided us with a gloriously fun driving experience.

Mini John Cooper Works Concept heading wide-eyed into production

We now know that Mini will offer a stupendous number of total models over the next few years, so it's fair to assume that most of the brand's concept cars have series production written all over them. So, a 'concept' like this new John Cooper Works Mini is more or less a mortal lock to hit showrooms in very similar trim.
That's probably a good thing for future JCW owners, as this Mini looks decidedly better than the standard car that debuted in Los Angeles late last year. Something about the bigger grille, lowered front fascia and pumped up wheel arches make the car more visually compelling than the weird-nosed 2014 Mini Hardtop. (At least to this author.)
By hey, don't take our word for it - with the official press release down below, and our box-fresh gallery of live images up above, you can make up your minds for yourselves. Tell us what you think in the Comments.