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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Why the 2015 Detroit Auto Show will be the best since The Crisis

The Detroit Auto Show clearly has its swagger back, and the 2015 edition will be a veritable feast for the enthusiast senses. We're talking serious performance, and it will be exhibited in a variety of forms. Sports cars. Supercars. Muscle-bound luxury cars. They're all set for splashy debuts in January in the Motor City. It's another signpost that companies have recovered from the global economic crisis that gripped the industry from 2008-09. For a while, automakers played it safe at Detroit and other shows. Environmentally friendly cars were important, especially for General Motors and Chrysler that were living on loans from Uncle Sam. Ford, Toyota and other companies generally focused on their best-selling or core models. With a few notable exceptions, recent auto shows have been a bit more buttoned-down than in the past. Boring probably isn't the right word, but austerity has been reality. That's changing. Car companies are making money. Sales are up. Aside from the many nagging recalls – and they are notable – the industry now has the time and energy to make performance cars a priority. That will be offered in hard evidence in Detroit. A year from now when we look back at this auto show, we'll sum it up with one word: Horsepower. But make no mistake, this isn't frivolous. Sports and luxury cars are expensive. They're profitable. They boost images and highlight strengths. With that in mind, here are five significant performance-oriented reveals to watch for when the show kicks off in less than two weeks. 2016 Acura NSX Acura's reborn NSX is a strong bet to earn plenty of votes for our Editors' Choice awards. It's one of the most anticipated – and strung-out – reveals of the year. Think back: we actually saw an NSX concept at the 2012 Detroit show, and Acura has spent the last three years teasing the car in a variety of ways. The slow burn, however, means we know a lot about the NSX. It's will use a mid-mounted twin-turbo hybrid powertrain and run with all-wheel drive. It will also wear an innovative zirconium e-coat paint, a new paint process that Honda says is more environmentally friendly. Honda has also said it will build the new NSX in Ohio, where a large part of the car's development work has been done. The original NSX was produced from 1990-2005 and helped establish Acura's performance credentials in the United States. It was a landmark car and a shot across the bow of Ferrari, Lamborghini and others.

The 2020 Mini John Cooper Works GP is overwrought and automatic

As we’ve said many, many times before: Nurburgring times are not the measuring stick automakers hold them out to be. They donÂ’t happen under controlled circumstances with independent observers and bone-stock cars, generally. So that makes the new 2020 Mini John Cooper Works GPÂ’s exact time – which BMW officially fudges as “under 8 minutes” and which spy shots peg at 7:56.69 – fairly meaningless. WhatÂ’s not meaningless are the optics. Regardless of whether others cheat, that time isnÂ’t particularly impressive, behind the likes of the Renault Megane R.S. Trophy-R, the Honda Civic Type R, and the Volkswagen GTI Clubsport. LetÂ’s say, hypothetically, that all of those faster ‘Ring runners were Â… ringers. Maybe the Mini isnÂ’t. But strip away this stopwatch discussion and what remains is perhaps even more controversial. The John Cooper Works GP is a busy little thing, be-winged and spackled with GP decals and red accents and unusual overfenders. And itÂ’s an automatic – no manual here. Certainly all this will excite some, but itÂ’s bound to create some controversy for its sheer audaciousness. LetÂ’s start with the styling. Deep, bright red accents abound, looking almost like enamel. The trim is otherwise darkened, even the badging. That large split wing above the rear hatch has a distinct sci-fi vibe, like it was ripped off the concept art for a 2042 fusion-powered race car. Whether it meshes with the loosely-defined retro vibe of the underlying Mini Cooper is up to you. The most striking exterior element is the overfender treatment. TheyÂ’re a combination of a plastic understructure and a chopped carbon fiber material cap with a hexagonal seam motif. In pictures, it looks a bit like fiberboard – probably not the look Mini was going for. The panels stand proud of the fenders, too, especially at the top seam. If weÂ’re being generous, they look quite bold. But it seems that this element will live or die on how it appears in the flesh, so weÂ’ll wait until then to analyze it more. The styling is going to create some polarization, and so too will the mechanical spec and performance numbers. The turbo inline-four makes 301 horsepower – respectable, sure, but not outlandish. The 0-60 time is off the pace compared to the superlative Civic Type R, which clocks a 4.7-second run according to Car and Driver (Honda is mum on 0-60 times, by the way). The GP? 5.0 seconds. Good, but not the best – just like its claimed ‘Ring time.