Chili Red****2004 Mini Cooper S on 2040-cars

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BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2020 Mini Cooper SE gets a range estimate for America, and it's not great

After getting output and pricing details on the 2020 Mini Cooper SE electric hatchback over the past few months, we now get the critical range part of the equation, and it's disappointing. Mini only estimates 110 miles on a charge for the SE. That number isn't final, as the EPA hasn't published its official number, but we wouldn't expect it to go up or down by much. This number is also lower than the European estimate of 146 to 168 miles, but we were expecting a lower range for the States, if not quite that low. This means that the Mini Cooper SE will have a significant range disadvantage against similarly-priced competitors such as the Nissan Leaf and Hyundai Ioniq Electric. Both have base prices only a few hundred to a thousand dollars more than the Mini. The Leaf has a range of 150 miles, and the Ioniq's range has been boosted to 170 miles. Both cars are significantly less powerful, though, with the Leaf making 147 horsepower, and the Ioniq making 134 horsepower. The Mini Cooper SE's electric motor sends 181 horsepower and 199 pound-feet of torque to the front wheels. Besides the range estimate, Mini has revealed more details about trim levels and equipment. The base trim is called Signature and starts at $30,750. It includes a 6.5-inch infotainment display with Apple CarPlay, heated seats, LED lights and a new instrument panel screen, instead of an analog dial. In the middle is the Signature Plus at $34,750, and it adds parking sensors, sunroof, power-folding mirrors, extra ambient lighting and an upgraded sound system. Both of these trims are available in five colors including black, white, gray, red and green. The top level is the Iconic, which starts at $37,750 and further adds some interior trim and a larger 8.8-inch infotainment system with navigation. It gets a sixth color option of a dark blue, as well. The Mini Cooper SE will be eligible for the full $7,500 federal EV tax credit, as well as local tax incentives, so that will of course bring the final price down.