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Mini reveals new John Cooper Works concept ahead of Detroit

BMW effectively hit the reset button when it unveiled the new Mini at the LA Auto Show last month, opening the door to a whole raft of new variants to follow - and this is the first.
Set to be unveiled at the Detroit Auto Show next month is the new Mini John Cooper Works Concept, a show car that previews the next hot hatch from the Anglo-Saxon automaker. Mini isn't saying much about what makes it tick, focusing instead of the design that sets it apart from the standard version we've already seen.
This JCW concept features a lustrous grey paintjob with bright red accents, 18-inch alloys and an upgraded aero kit, all aimed at making the Mini look that much sportier. It's got bigger air intakes where the fog lights would be, LED headlamps, a black grille frame, side skirts, a rear bumper with diffuser insert and a roof-mounted spoiler.

2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

2021 Mini lineup includes some more equipment and some lower prices

Mini has played the unusual triple for its 2021 model-year lineup: Design revisions, more equipment, and lower prices on a number of models. Two full-body exterior colors, Emerald Gray Metallic and Melting Silver Metallic, won't make the new year. After a hiatus, the six-speed manual transmission returns on eight trims from the Cooper two-door hardtop to the front-wheel drive Cooper S Clubman. It's a third shifting possibility alongside the seven-speed dual-clutch automatic and the eight-speed Steptronic automatic. The hardtops and convertibles were refreshed for last year, so they'll carry on with that momentum. One feature change comes to the mid-grade Signature Trim, which can add 6.5-inch touchscreen nav and Apple CarPlay, and a digital instrument cluster as options. The top Iconic trim makes the digital cluster standard. The Oxford Edition trim holds the line at $19,750 before an $850 destination fee, for a total of $20,600, same as 2020. Mini's made the Oxford available to everyone, not only the recent students and military personnel that began as the exclusive buyer base. Not only are there no price increases among the hardtop and convertible ranges, seven models get $1,000 price reductions. Pricing for 2021 and the difference compared to 2020 is: Hardtop 2 Door Oxford Edition: $20,600 (No change) Cooper: $23,250 ($1,000 lower) Cooper S: $27,250 ($1,000 lower) Cooper SE: $30,750 (No change) John Cooper Works: $33,250 ($1,000 lower) John Cooper Works GP: $45,750 Hardtop 4 Door Oxford Edition: $21,600 (No change) Cooper: $24,250 ($1,000 lower) Cooper S: $28,250 ($1,000 lower) Convertible Cooper: $28,250 ($1,000 lower) Cooper S: $32,250 ($1,000 lower) Sidewalk Edition: $39,250 John Cooper Works: $39,250 (No change) The Clubman got a makeover for this year plus a more powerful John Cooper Works Clubman with 301 horsepower. The sole change here is a 6.5-inch touchscreen navigation unit included on the middle Signature trim. Prices for the 2021 Clubman are: S: $30,750 ($1,000 lower) S ALL4: $33,750 (No change) John Cooper Works ALL4: $40,350 ($100 higher) The big-selling Countryman does almost 40% of U.S. Mini business. Outside come redesigned LED headlights, new Union Jack taillights, LED fog lights on the base Cooper and Cooper S, and piano black trim in places like the light frames and door handles.