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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2020 Mini E caught in the Alps with concept looks

The upcoming full-electric 2020 Mini E hatchback has been spotted in the wild, specifically the Alps. One of our spy photographers caught it while recharging. Fans of the concept shown at the 2017 Frankfurt Motor Show will be pleased to see that this more production-ready car takes many cues from the show car. Unsurprisingly, the car does look pretty much the same as the standard Mini Hardtop. It has the round lights, broad grille section and upright Mini body. Differences show up first with the grille. Most of it is solid, which is understandable since an electric car typically doesn't need the amount of airflow an internal combustion car needs. There is a strip in the middle that is open, evident by circular cutouts. This is also a design that was featured on the concept, in which the two halves of the grille were solid, with an open slot dividing them. The rest of the bumper appears to be the same one used on the standard Mini Cooper Hardtop. The sides of the car also seem to be identical to the normal Minis, but the wheels are unique to this electric iteration. They're cool four-spoke alloys that have aren't completely symmetrical. Three of the spokes are open and finished, but one has some additional metal, and it seems to connect with the center section where the lug nuts are. There will probably be a cover that goes over these sections. The overall look is directly taken from the Frankfurt concept. At the back, the electric Mini still looks like a Mini, but with no provisions for an exhaust pipe. It also uses taillights from the pre-refresh model, but with some neat hexagonal texture on the lens. These will probably be replaced by the new Union Jack taillights, though. The interior continues the current Mini looks. The seats do have an interesting upholstery. It looks a bit like a gray denim. This production Mini E Hardtop should arrive sometime next year, in keeping with BMW's promise made with the concept car's reveal. Specs are unknown, but we hope it will be comparable in power with the original Mini E introduced for the 2009 model year. That car had an impressive 204 horsepower and 162 pound-feet of torque. Hopefully the new model will also improve on the old car's range, which was about 150 miles according to BMW. Related Video:

Magna Steyr to assemble as many as 70,000 BMW 5 Series models yearly

Soon, not all BMW 5 Series models will be assembled by BMW. Yes, we know that sounds strange, but it's not at all uncommon. For instance, the Mini Paceman and Countryman hatchbacks – and remember, the Mini brand is owned by BMW – are assembled in Graz, Austria, by Magna Steyr, a company that specializes in building cars for other automakers. Soon, though, the contract Mini has with Magna Steyr will be coming to an end, and that means the Austrian company will have excess capacity on its hands. That production capacity will be filled soon enough, however, by BMW 5 Series models, according to a report from Automobil Produktion in Germany. Magna Steyr will build between 50,000 and 70,000 of BMW's mid-level model, according to the report, but there's no indication of which 5 Series model or models (and there are many shapes and sizes to choose...) will be moved to Austria from BMW's plant in Dingolfing in southern Germany. With 373,053 units sold in 2014, the 5 Series is BMW's second-most-popular model, after the 3 Series. BMW told Automotive News Europe that it doesn't comment on those kinds of reports, which, as is usually the case, is neither confirmation nor denial. It's worth noting that the two-door Mini Paceman isn't a part of the brand's plans moving past 2015, though the Countryman soft-roader that currently stands as the largest member of the automaker's family will soldier on. Related Video: Related Gallery 2014 BMW 5 Series sedan View 29 Photos News Source: Automobil Produktion via Automotive News Europe - sub. req.Image Credit: Markus Leodolter / AP Plants/Manufacturing BMW MINI Hatchback Wagon Luxury Performance Sedan austria