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Mini Countryman Park Lane looks classy in Earl Grey

Wade through the very, very thick fluff of the press release that announces its entry into the premium compact market (see below for what we consider to be particularly artful prose in the presser), and you'll see that this is the first special edition Mini Countryman the British-born, German-owned brand has so far released. The Mini Countryman Park Lane is painted up in a striking shade of Earl Grey metallic (clever, boys) with contrasting Oak Red roof and accents. And, while it's possible to design a Mini of your very own with a seemingly endless array of colors, stripes and badges inside and out using the online configurator, the Park Lane is one of the classier jobs we've seen from the factory. For those keeping track, Park Lane refers to a street in the London borough of Mayfair, and this is the third special-edition vehicle from Mini that wears the name. See it in high-resolution above and below, and don't forget to read the press release below for a chuckle or two. Related Video: All-round talent with individual style: the MINI Countryman Park Lane. 03.03.2015 MINI Countryman Park Lane. Munich. Bold athletic flair and supreme versatility define the character of the MINI Countryman. As the first MINI with four doors, a large tailgate, five seats and optional all-wheel drive, it took on the role of an irresistible front-line force from the very outset - both in the conquest of additional target groups for the British premium brand and in the area of off-road driving. Its irrepressible forward thrust and flexibility are now expressed even more strikingly in an exclusive edition model. The MINI Countryman Park Lane sees its world premiere at the Geneva International Motor Show in March 2015. It will be available worldwide in up to four engine variants from July 2015. The MINI Countryman has enabled the brand to establish a secure standing in the premium compact segment. Unmistakable design, premium quality, an interior concept of exemplary versatility and typical MINI driving fun both on and off the road go together to create an overall package that is unique in this category of vehicle, meeting the multi-faceted mobility needs of demanding target groups in urban traffic and beyond. In this way the MINI Countryman has successfully asserted itself as an all-round talent with individual style. For the first time, this special status within the competitive environment is now underscored with an edition model.

BMW-designed Mini Cooper celebrates its 20th birthday

Mini is celebrating a major milestone. It unveiled the original Cooper Hardtop 20 years ago at the 2000 edition of the Paris auto show. More than merely a new car, this retro-styled hatchback laid the foundations for the entire brand. Its predecessors sometimes wore Mini emblems, but they were always sold by various companies including Austin, Morris, Rover, and, through a licensing deal, Innocenti. The name didn't officially denote a standalone carmaker until the hatchback was presented to the public in the French capital two decades ago. The decision to make Mini a brand came from executives at the top of BMW, which purchased England-based MG-Rover in 1994. Developing a Mini for the 21st century was a Herculean task. Releasing an evolution of the original car, which made its debut in 1959, was completely out of the question; it had outlived its expiration date by decades, and was a fossil in automotive terms. The new model had to be designed on a blank slate. And yet, the development team decided it still needed to look like a Mini, and it also had to drive like one. After experimenting with several concepts, like the futuristic ACV30 (pictured below) shown in 1997, designers settled on a basic set of guidelines. 1997 Mini ACV30 concept View 4 Photos According to Mini, the project brief stated the 21st-century model needed to have short overhangs, round headlights, a hexagonal grille, and room for four passengers. It also had to be front-wheel drive, a layout that made the original car a packaging masterpiece (and, admittedly, a bit of a nightmare to work on), but stylists decided to give it a hatch in the name of practicality. Finally, product planners decided to push the Mini upmarket, away from its roots as a value-friendly alternative to bubble cars, and embed it firmly into premium territory. Called R50 internally, the hatchback was initially offered in two variants named One and Cooper, respectively. Mini expanded the range in record time. Model year 2002 brought the hotter Cooper S (R53), a turbodiesel engine joined the European line-up in 2003, and a convertible (R52) was introduced in 2004. Sales in the United States started for the 2002 model year, and driving enthusiasts gave it a warm reception. It was well worth the wait. BMW never planned to keep Mini anchored to a single model. It introduced the second-generation Cooper in 2006, and new variants arrived in rapid-fire succession. By 2010, there was a Mini to suit nearly everyone's needs.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.