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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini Rocketman back on the table, might go aluminum

Mini just doesn't want its Rocketman concept to die. It unveiled the truly mini model at the 2011 Geneva Motor Show, and since then, there have been countless on-again, off-again rumors about the possibility of it going into production. If the latest talk proves true, a smaller vehicle like the Rocketman might make it into the automaker's lineup after all, as competitor to other stylish city cars like the Smart ForTwo.
According to the company's head of design, Anders Warming, speaking to Auto Express, Mini likes the idea of having a smaller model in its lineup, but it has to figure out a way of actually making it work. Warming is clear that the next iteration of the Rocketman concept (or whatever it's called then) won't be seen until a design is ready.
There are still plenty of challenges keeping a production Rocketman off of the city streets of the world, and chief among them continues to be finding a platform. But Mini is at least considering it. "At the moment, we don't have the right tech solutions, but we are working on it. We don't yet have a final solution, you could say," said Warming to Auto Express. He also thinks the final version would drop the concept's carbon fiber in favor of more aluminum components.

2022 Mini Hardtop spied with bigger grille

The current generation of Mini Hardtop and Convertible has been around since 2014, so it doesn't come as a big surprise that one of our spy photographers spotted a group of test cars sporting refreshed styling. These cars were all Mini Cooper S or Mini John Cooper Works models, and the mild styling tweaks make us believe these updates will be applied to the 2022 Mini Hardtop and Convertible lines, with small changes for different trims. One shot of a few Minis shows one of them wearing no camouflage at all. While the angle isn't ideal, there's still plenty we can make out. It appears to be a John Cooper Works based on the particularly large lower and outboard grilles. It seems to have a John Cooper Works badge in the side of the grille with black tape over it, too. The main grille is noticeably larger than that of the current model. It also adopts a mesh pattern over the whole surface. There's still a bar dividing the grille, but the division is less distinct than on the current car. We can also see this version gets a pronounced front splitter. The other cars in these shots have more thoroughly disguised front and rear ends. The larger main grille does seem to show through, as well as more lower grille area. At the back, the updated Mini has a wider diffuser area, and immediately above it is a set of vents that span the same width. This seems to be a John Cooper Works since it looks fairly aggressive with large center exhaust tips. The regular Hardtop and Convertible models will probably have more toned down versions of this bumper without the center exhaust. Since these are relatively minor styling updates, we expect them to show up on the 2022 Hardtop and Convertible variants. They could be accompanied by powertrain and feature changes, too. In fact, reports have said that there could be a smaller Hardtop model that's electric-only coming around 2022, with this refreshed version sticking around for a few years during the transition. Related Video: