2020 Mini Cooper Cooper S on 2040-cars

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Honda engines and giant killing in the classic Mini Cooper

Electric Federal has taken a fresh look back at the enduring legacy of original Mini with a video interview with Heritage Garage's Graham Reid, one of the foremost experts on classic Minis. As Electric Federal points out, it's important to remember that the Mini did not start out as a performance car. It was built in response to the Suez Canal crisis of the mid-50s, which had a similar effect on British gas prices as OPEC did on American prices in the 1970s - rationing and rapid price jumps.
Through the years, Minis have grown from their budget roots to become seriously competent performance machines. As Reid says, a 150-horsepower Mini on the right track should have no problem outpacing a contemporary Porsche 911.
For some time now, classic Mini owners have been dropping Honda engines under the tiny hoods of their classics. With up to 250 horsepower pulling a car that tips the scales at barely 1,200 pounds, the upgraded Mini is "a real sleeper," Reid says. Interestingly, Reid doesn't mention another increasingly common swap in the Mini community - Suzuki Hayabusa-powered Coopers.

Mini John Cooper Works gets ready to rumble

Mini gave us our first taste of its next-generation John Cooper Works Hardtop in concept form at the 2014 Detroit Auto Show. And in fact, we already know that the production version will make its debut at the 2015 Detroit show in January. Fitting, then, that this most recent round of spy shots shows a JCW that's pretty much ready to roll - peel back that yellow swirly paper, and you've pretty much got the final deal.
It's easy to make out the final design for the revised front and rear fascias, and we can clearly see a more robust brake package nestled behind those alloy wheels. Speaking of, we must admit, the wheels here look rather pedestrian for a JCW model, but they could just be prototype rollers and not indicative of the final rolling stock. We expect the flashy red decals of the concept to be offered on the production model, as well, though they could be optional kit.
As reported earlier, power is expected to come from a 230-horsepower turbo-four - a modest increase over the 208 hp from the outgoing Mini JCW. Expect that to route through a six-speed manual transmission, sending turbocharged oomph to the front wheels.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.