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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Enter to win a 2020 Mini Cooper SE Electric and $10,000 cash

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Enter to win this giveaway or any other Omaze experience between now and December 31, 2020, and receive 150 bonus entries with Autoblog’s exclusive code AUTOBLOG150. Simply add the discount at checkout. There are some incredible cars on Omaze, including Broncos and 911s converted to electric, Range Rover Sport SVRs that can hit 150 mph and ford a river (not at the same time of course), and camper vans that allow you to live wherever youÂ’d like. While it would be incredible to win any of those vehicles, it's probably best that you actually consider them dream cars. And that you have the extra garage space. By contrast, an electric Mini Cooper SE is a practical car you can drive day in and day out, while saving the dollars in your bank account for that project that really is your dream car. Win a 2020 MINI Cooper SE Electric and $10,000 - Enter at Omaze Plus, not only does this prize come with the car, it also comes with $10,000 cash to spend however youÂ’d like. I donÂ’t know about you but that would be a nice down payment on my dream rig (a 70 Series Land Cruiser if anyone is wondering). Taxes and shipping costs are also covered. And of course because itÂ’s on Omaze, your entries will go toward helping a great organization, specifically, Feeding America. “(It) is the nationÂ’s largest domestic hunger-relief organization. Their network of food banks, pantries and meal programs serve virtually every community in the United States, reaching 40 million people (including 12 million children and 7 million seniors). Feeding America works to get nourishing food — from farmers, manufacturers, and retailers — to people in need. They also seek to help the people they serve build a path to a brighter, food-secure future. Your generosity will help Feeding America continue to connect people with food and work to end hunger.” If youÂ’d like this two-door EV in your garage, enter this drawing quickly, as the deadline to enter is Nov. 17, 2020, at 11:59 p.m. Pacific time. Enter to win this giveaway or any other Omaze experience between now and December 31, 2020, and receive 150 bonus entries with AutoblogÂ’s exclusive code AUTOBLOG150. Simply add the discount at checkout. MINI Commerce deals

Car Club USA: Minis On Top

Car Club USA heads to New Hampshire for Minis On Top, an annual Mini owner event at the base of Mt. Washington. Owners meet, greet, and compete for best of show honors, and then make the thrilling ascent to the top of Mt. Washington. "You get about halfway up the mountain and all the sudden you can't see," remarks one driver of the sometimes treacherous conditions. Events like Minis On Top have been bringing together this tight-knit automotive community for years. "When I bought it, I really... didn't know it was a car that came with friends," said Eric Ruiz, one of the event coordinators. "I have no idea where my life would be had I not bought that Mini off the dealership floor," said Emily Martian, who struck up a long-distance relationship with fellow Mini driver Steve Nikitopoulos at another owner event. "So, yes, technically Minis brought us together." Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. MINI Driving Ownership Car Club USA Videos Original Video