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Mini John Cooper Works Convertible gets a belated show debut

Mini originally introduced the new John Cooper Works Convertible way back in January. But since the German-owned British outfit wasn't attending the Detroit Auto Show, we were stuck waiting to see it until today at the 2016 New York Auto Show. The JCW Convertible is something of an anomaly, lacking any real competitors, but that doesn't make it any less enticing. Like the standard JCW Hardtop, the 2.0-liter, turbocharged four-cylinder is good for 228 horsepower and 236 pound-feet of torque. The cab will hit 60 in 6.4 seconds, which is slower than perhaps its closest competitor, the Mazda MX-5. The trade off here, of course, is a lot more space, style, and optional extras than the cozy MX-5. Mini's hugely diverse options catalog is present and accounted for with the JCW Convertible, giving interested consumers a degree of customization that every automaker short of Porsche and hand-built exotic brands will have trouble matching. Of course, it comes with a frankly absurd sticker price – Mini's top-end droptop starts at $36,450, including the $850 destination charge. That figure swells fast. Expect at least $40,000 for a decently equipped example. You can play with the JCW Convertible's configurator, or just check out our first round of live images of Mini's latest high-performance model. Related Video: EXTREME DRIVING FUN, INTENSIVE OPEN-AIR PLEASURE: INTRODUCING THE NEW MINI JOHN COOPER WORKS CONVERTIBLE Woodcliff Lake, NJ – January 14, 2016... When passion for motor racing is the driving force and intense open-air pleasure the goal, the new MINI John Cooper Works Convertible takes the ideal line from the word go. The second John Cooper Works model of the latest generation combines engine and suspension technology optimized for use on the race track with distinctive design and equipment features as well as the extensively refined qualities of the new MINI Convertible. This lends even greater fascination to the vehicle concept of an open-top 4-seater with outstandingly sporty performance properties that is still unique in the small car segment. The latest version of the MINI John Cooper Works Convertible offers the most exclusive way of enjoying extreme driving fun. With its spontaneous power delivery and highly emotional sound, the most powerful engine in the British brand's portfolio with 228 bhp is strikingly impressive. The fully electrically operated textile top is particularly low-noise, open or closing in just 18 seconds at the press of a button.

Mini attempts first-ever backflip in a car

Not too long ago, the idea of doing a backflip seemed almost impossible on two wheels let alone four, but now the stunt is routinely performed using everything from dirtbikes to monster trucks. Now Mini is getting into the game by attempting to perform a backflip with French stuntman Guerlain Chicherit behind the wheel of a highly modified Countryman, which it claims is the first-ever attempt at doing so with a car.
Another unique element of the jump that Mini is claiming is in regards to the ramp. Past automotive backflips, including Rhys Millen's 2009 jump to ring in the New Year, have used special ramps that help rotate the car, but the ramp Chicherit uses is "unassisted" and the backflip is attempted using only "a gas pedal and a prayer" according to a Mini spokesman for the event.
The video posted below is only a teaser showing the car launch up into the air, but while we have to wait until February 10 to see the final result, it sounds like the landing was a success. According to the Chicherit's Facebook page, practice for the stunt took 18 months of work with "lots of crashes."

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.