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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

2015 Mini Hardtop 5-Door isn't for the country, man [w/video]

We've seen it in super high-res glory, and we can even build one on the automaker's website, but the Paris Motor Show marks the official coming out party for the new Mini Hardtop 4 Door (which is what it's called in the US, despite this Euro car having "5 Door" badging). It's a stretched version of the third-generation Mini Hardtop, but with an extra set of doors for rear seat passengers. Think of it as a more useful Clubman, but with a lower ride height and less rugged-ness than the Countryman. Got it? Good.
Engine options carry over from the normal Mini Hardtop range, with a 1.5-liter turbo-three and a 2.0-liter turbo-four offering 134 and 189 horsepower, respectively. The rest of the car is everything else you know and love from the Mini range, just with a more spacious rear bench. And as you'd expect, there's a nearly endless pallet of customization options.
The Hardtop 4 Door arrives at US dealerships just before the end of the year, commanding a roughly $1,000 premium over its three-door kin. Scope out our new live shots in the gallery above, and take in the extensive press blast, below.

Electric Mini tows a Boeing 777 airplane, because why not?

Car manufacturers seem to love hitching up to massive planes. Even Mini is getting onboard with the trend, and it's using a camouflaged version of the electric Mini on its way. Now, we saw the Mini Cooper S E completely uncovered a few days ago in spy photos, so make sure to check those out to see what the car will really look like. If it's the plane pulling you're after, watch the video above. Mini collaborated with Lufthansa on this one. The airliner provided a Boeing 777F freight aircraft for the stunt. That airplane has an unladen weight of approximately 150 tons, or just about 300,000 pounds. Needless to say, it's safely over whatever towing rating Mini is going to give its electric car. This Mini doesn't pull the airplane far, but it's enough to prove the brand's point: Electric equals lots of torque. Like we mentioned before, others have pulled off a similar stunt. A few notable examples include the Toyota Tundra towing the space shuttle for 12 miles, Porsche hauling an Airbus 380 with various Cayennes and then a Tesla Model X pulling a Boeing 787-9 Dreamliner. The Model X is most like Mini's stunt, since it's also an electric vehicle. We'll note that the airplane towed by the Mini is also far lighter than that towed by the Tesla. Still, to have enough torque and traction to move a 300,000-pound airplane is impressive, and if nothing else, it's entertaining to watch. Reports have indicated that the new electric Mini will share the BMW i3's powertrain and battery pack, so that means it may have required only 168 horsepower and 184 pound-feet of torque to pull this off.