2012 Mini Cooper S on 2040-cars

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Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.

BMW-designed Mini Cooper celebrates its 20th birthday

Mini is celebrating a major milestone. It unveiled the original Cooper Hardtop 20 years ago at the 2000 edition of the Paris auto show. More than merely a new car, this retro-styled hatchback laid the foundations for the entire brand. Its predecessors sometimes wore Mini emblems, but they were always sold by various companies including Austin, Morris, Rover, and, through a licensing deal, Innocenti. The name didn't officially denote a standalone carmaker until the hatchback was presented to the public in the French capital two decades ago. The decision to make Mini a brand came from executives at the top of BMW, which purchased England-based MG-Rover in 1994. Developing a Mini for the 21st century was a Herculean task. Releasing an evolution of the original car, which made its debut in 1959, was completely out of the question; it had outlived its expiration date by decades, and was a fossil in automotive terms. The new model had to be designed on a blank slate. And yet, the development team decided it still needed to look like a Mini, and it also had to drive like one. After experimenting with several concepts, like the futuristic ACV30 (pictured below) shown in 1997, designers settled on a basic set of guidelines. 1997 Mini ACV30 concept View 4 Photos According to Mini, the project brief stated the 21st-century model needed to have short overhangs, round headlights, a hexagonal grille, and room for four passengers. It also had to be front-wheel drive, a layout that made the original car a packaging masterpiece (and, admittedly, a bit of a nightmare to work on), but stylists decided to give it a hatch in the name of practicality. Finally, product planners decided to push the Mini upmarket, away from its roots as a value-friendly alternative to bubble cars, and embed it firmly into premium territory. Called R50 internally, the hatchback was initially offered in two variants named One and Cooper, respectively. Mini expanded the range in record time. Model year 2002 brought the hotter Cooper S (R53), a turbodiesel engine joined the European line-up in 2003, and a convertible (R52) was introduced in 2004. Sales in the United States started for the 2002 model year, and driving enthusiasts gave it a warm reception. It was well worth the wait. BMW never planned to keep Mini anchored to a single model. It introduced the second-generation Cooper in 2006, and new variants arrived in rapid-fire succession. By 2010, there was a Mini to suit nearly everyone's needs.

2021 Mini Cooper S Sidewalk Edition priced just under $40,000

Earlier this year, Mini announced the return of the Sidewalk Edition visual package for the 2021 Mini Convertible, one that appeared way back in 2007 with the first drop-top Mini. Now pricing has been announced at a base price of $39,250, and it will arrive at dealer lots in April. While the number of examples is limited in some markets, 150 in the U.K. for example, Mini hasn't announced a cap for American sales. Part of the high price is due to the fact that the special edition is only being offered on the Cooper S trim level, whereas in Europe, it will be available on various trims down to the entry-level Mini One. That means the U.S. version comes with a turbocharged 2.0-liter inline-four making 189 horsepower and 207 pound-feet of torque. It will come standard with a 6-speed manual transmission, but a 7-speed dual-clutch automatic will be available for an additional $1,500, pushing the price past the $40,000 mark. The package is available with either a dark metallic blue or a black paint job with a dark gray top. European models get a few more color options. All models come with custom wheels, badging and a leather interior to match the top. It also includes several optional features as standard including a heads-up display, 8.8-inch infotainment system, heated seats, automatic climate control, auto-dimming mirrors, upgraded sound system, LED headlights and fog lights and proximity locking and unlocking. Related Video: