2012 Mini Cooper Roadster Convertible 2-door 1.6l on 2040-cars

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Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

2016 Mini Convertible puts the tanning salon on wheels

Here's a basic tenet of the Mini product schedule – a new generation Mini Hardtop debuts and then, within a year or two, it's followed by a convertible variant. Considering this, the debut of the third-generation Convertible – less than two years after the third-gen hardtop – is right on schedule. Slated to arrive in dealers right in time for the start of the 2016 convertible season, the latest Mini Convertible doesn't really shock. It takes the same basic look below the beltline, and pairs it to a power-folding softtop that does a much better job of maintaining the Hardtop's iconic silhouette. That said, the size of that "C-pillar," for lack of a better phrase, is immense. We doubt this new model will do anything to improve on the last Convertible's awful blind spots. Mechanically, the soft top can be raised or lowered in just 18 seconds and at speeds of up to 18 miles per hour. Like the two generations of Convertible that came before it, this latest droptop uses the same engine lineup as the three-door model. For the standard Cooper, BMW/Mini's 1.5-liter, turbocharged triple is still offering up 134 horsepower, 162 pound-feet of torque, and a 0-60 time of 8.2 seconds with the automatic and 8.3 seconds with the manual. For the Cooper S, the 2.0-liter, turbocharged four-cylinder dishes out 189 hp and 207 lb-ft of torque, along with 0-60 times of between 6.7 and 6.8 seconds, depending on the transmission. Those gearboxes have also been plucked from the Hardtop models, with standard six-speed manuals and optional six-speed automatics, regardless of engine. Yep, that's right, the excellent eight-speed auto from the Mini Cooper S Clubman isn't being offered on the Cooper S Convertible. We've got a huge array of photos of the new Mini Convertible, which puts a particular emphasis on the handsome, droptop-specific Caribbean Aqua of the base Cooper. Check out the photos, and then scroll below for the official press release from Mini. Related Video: OPEN DRIVING EXCITEMENT: INTRODUCING THE NEW MINI CONVERTIBLE Open Driving Excitement: Introducing the New MINI Convertible Newest member of MINI lineup goes on sale in U.S. in March 2016 First open top MINI powered by BMW Group engine technology and architecture Woodcliff Lake, NJ – October 22, 2015 – MINI USA introduced today the newest addition to its iconic product line, the new MINI Convertible.