2012 Mini Cooper Base Hatchback 2-door 1.6l on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2015 Mini Hardtop 5-Door isn't for the country, man [w/video]

We've seen it in super high-res glory, and we can even build one on the automaker's website, but the Paris Motor Show marks the official coming out party for the new Mini Hardtop 4 Door (which is what it's called in the US, despite this Euro car having "5 Door" badging). It's a stretched version of the third-generation Mini Hardtop, but with an extra set of doors for rear seat passengers. Think of it as a more useful Clubman, but with a lower ride height and less rugged-ness than the Countryman. Got it? Good.
Engine options carry over from the normal Mini Hardtop range, with a 1.5-liter turbo-three and a 2.0-liter turbo-four offering 134 and 189 horsepower, respectively. The rest of the car is everything else you know and love from the Mini range, just with a more spacious rear bench. And as you'd expect, there's a nearly endless pallet of customization options.
The Hardtop 4 Door arrives at US dealerships just before the end of the year, commanding a roughly $1,000 premium over its three-door kin. Scope out our new live shots in the gallery above, and take in the extensive press blast, below.

Mini recalls select 2015 Cooper Hardtops over seats

The new Mini Cooper Hardtop only recently reached the market, but already BMW is having to recall a limited number of the hatchbacks. The problem revolves around the front seats, whose adjustment mechanism may not fully lock into place. In the event of an accident, that could lead to the seatback folding unexpectedly, which carries with it an increased risk of injury for the driver and front passenger. The issue only affects the new 2015 Mini Cooper, specifically two-door Hardtop models manufactured in the short window between August 12 and September 2, 2014. That amounts to only 846 units, according to the notice posted by the National Highway Traffic Safety Administration, which you can read below. Owners of the affected vehicles will be notified to bring their Minis into their local dealership to have the seatback adjustment mechanisms realligned and tightened to remedy the problem. RECALL Subject : Seatback may Fold in Rear Impact Crash Report Receipt Date: NOV 10, 2014 NHTSA Campaign Number: 14V721000 Component(s): SEATS Potential Number of Units Affected: 846 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2015 MINI Cooper Hardtop 2 Door vehicles manufactured August 12, 2014, to September 2, 2014. In the affected vehicles, the driver and front passenger seatback adjustment mechanism may not be fully engaged. CONSEQUENCE: If the seatback adjustment mechanism is not fully engaged, the seatback may fold during a rear impact collision, increasing the risk of injury to the seat occupant. REMEDY: MINI will notify owners, and dealers will re-align and re-tighten the seatback adjustment mechanisms, free of charge. The recall is expected to begin in December 2014. Owners can contact MINI customer service at 1-866-825-1525. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.