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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Next Mini Clubman disguises all six doors

After revealing the new Mini hardtop in various guises, the next new model in the pipeline from the retro British marque is the Clubman. And here it is. Though still wearing some swirly camouflage, this Clubman prototype - previewed by the concept showcased last year - is clearly nearing production readiness. Since it'll have to differentiate itself from the four/five-door version of the new hardtop, the Clubman is expected to be even longer than the model it replaces. And this time, it'll have rear doors on both sides; and from these spy shots, it looks like they'll be conventional, full-size, front-hinged portals, instead of suicide doors. Around back you can also see the taillights peeking through the camo, on split rear portals instead of the one-piece, top-hinged tailgate on the standard-wheelbase model. At this stage, we wouldn't be surprised to see the new Clubman appear for the first time at the upcoming Geneva Motor Show. Whenever it does bow, it'll serve as the second pillar of the brand's reconfigured product lineup, following the new hardtop and preceding the upcoming next-gen Countryman crossover, Superleggera roadster and Minor city car.

Mini Clubman All4 Scrambler Concept | Autoblog Minute

This is the Mini Clubman All4 Scrambler, a concept from Mini of Italy built for the 2016 Valentino Park Motor Show. Inspiration for this tough-looking Mini is the BMW R Nine T Scrambler motorcycle. MINI Motorcycle Autoblog Minute Videos Original Video mini clubman all4 scrambler