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Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

2021 Mini Countryman gets a light update inside and out

Well that didn't take long. We got a glimpse of the refreshed 2021 Mini Countryman last week, and now it has been fully revealed. Sure enough, it's a light makeover of the current model, bringing it up to date with the rest of the lineup. The major changes to the Countryman are on the exterior. The front and rear bumpers have been thoroughly redesigned. At the front, there's only one main grille opening, flanked by small slots at either end. The round foglights sit on each side of the grille as part of a black plastic surround. The rear bumper is now entirely body color, and can feature a prominent skid plate-style panel. The 2021 Countryman also gets standard LED headlights, fog lights and taillights. The latter now have the Union Jack design shared with every other Mini model. The S models have a new mesh grille, too. Two new exterior colors have been added, White Silver and Sage Green, as has a Piano Black exterior trim that colors all the chrome on the outside in black. Inside, the Countryman gets a revamped center display surround with touch-sensitive shortcut buttons and flush fitting hazard light and driver aid buttons. A version of the Mini Cooper SE electric car's instruments with 5-inch display is now an option. Two new interior leather colors are added, Indigo Blue and Malt Brown, both of which have their colors extended to the lower plastics on the doors and dash. Mechanically, the Countryman is carryover. The base Cooper gets a 134-horsepower turbocharged three-cylinder. The Cooper S gets a 189-horsepower turbocharged four-cylinder. The John Cooper Works gets 301 horsepower from a turbo four-cylinder. The Cooper SE plug-in hybrid combines the three-cylinder with an electric motor to get 224 horsepower. Range and fuel economy for the latter hasn't officially been announced, but it's likely to match the current model's 18-mile range and 29 mpg combined fuel economy for gas only. The Cooper and Cooper S are available with front-wheel drive and a 7-speed dual-clutch transmission or all-wheel drive with an 8-speed automatic. The John Cooper Works comes only with all-wheel drive and an 8-speed automatic, while the hybrid comes with all-wheel-drive and a 6-speed automatic. The updated Mini Countryman is expected to go on sale this summer. Pricing and fuel economy will be available closer to the on-sale date. Related Video:

Classic Rover Mini is a passion-inspiring plaything

Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.