2010 Mini Cooper S on 2040-cars

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Mini goes zany with latest accessories catalog

Driving a Mini is most definitely an individualistic choice - one that not everyone would get on board with. So if you're going to go with such a fashion statement, you might as well give it your own sense of style. That's where Mini's new line of accessories come in.
Available for the new third-gen Mini hardtop, the accessories offer buyers the opportunity to customize their retro hatchback as best they see fit. There are roof graphics, accessory lighting, wheel upgrades and mirror caps (like the cartoonish ones pictured at right) just like you would have found in the parts catalog for previous iterations of the Mini, but now the brand is offering four appearance kits it's calling Mini Design Lines.
The kits are color coordinated in either Vivid Green, Speedwell Blue, John Cooper Works Pro (in black, red and grey) and Essential Black and include everything from the interior trim to exterior graphics. They might not be to everyone's taste, but that kinda strikes us as the point. Scope 'em out in the extensive high-res image gallery above and the details in the press release below.

Sorting through the rat's nest that is Mini's model history

What do Austin, Morris, British Motor Corporation, British Motor Holdings, British Leyland, Rover Group, and BMW all have in common? Each company has had a hand in bringing the world a sprightly, fuel-efficient, front-wheel-drive fun box on wheels - the Mini.
The Sir Alec Issigonis-designed car has been sold under more brand names and with more model designations than most of us would guess. For seven generations of the classic Mini, from 1959 to 2000, the car carried a bewildering number of model names as well. (Note that's even before BMW took over the nameplate, and starting building cars styled as "MINI" rather than "Mini" in 2001.)
As is its want, Hemmings Daily has taken the time to break down the complex lineage of the car, with a kind of model etymology that makes for a pretty entertaining read. Click over to the site to give it a go; but check out our gallery of classic Mini pictures before you jump.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.