2010 Mini Cooper Hardtop 2dr Cpe S on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini recalls select 2015 Cooper Hardtops over seats

The new Mini Cooper Hardtop only recently reached the market, but already BMW is having to recall a limited number of the hatchbacks. The problem revolves around the front seats, whose adjustment mechanism may not fully lock into place. In the event of an accident, that could lead to the seatback folding unexpectedly, which carries with it an increased risk of injury for the driver and front passenger. The issue only affects the new 2015 Mini Cooper, specifically two-door Hardtop models manufactured in the short window between August 12 and September 2, 2014. That amounts to only 846 units, according to the notice posted by the National Highway Traffic Safety Administration, which you can read below. Owners of the affected vehicles will be notified to bring their Minis into their local dealership to have the seatback adjustment mechanisms realligned and tightened to remedy the problem. RECALL Subject : Seatback may Fold in Rear Impact Crash Report Receipt Date: NOV 10, 2014 NHTSA Campaign Number: 14V721000 Component(s): SEATS Potential Number of Units Affected: 846 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2015 MINI Cooper Hardtop 2 Door vehicles manufactured August 12, 2014, to September 2, 2014. In the affected vehicles, the driver and front passenger seatback adjustment mechanism may not be fully engaged. CONSEQUENCE: If the seatback adjustment mechanism is not fully engaged, the seatback may fold during a rear impact collision, increasing the risk of injury to the seat occupant. REMEDY: MINI will notify owners, and dealers will re-align and re-tighten the seatback adjustment mechanisms, free of charge. The recall is expected to begin in December 2014. Owners can contact MINI customer service at 1-866-825-1525. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.