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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

2015 Mini Cooper Hardtop officially revealed

There are occasions in life when something happens in the outside world and I think, "Damn. I wish Dad was here so we could talk about this."
In the past 13 years, that's happened every time Mini unveils a new model. And that's been quite often in the 12 years since the car was reintroduced - it has expanded to include seven different models, which is a testament to how quickly the updated Mini caught on. My Dad, who passed away in 1996, loved the brand. His first car was a Mini, and he'd race it in illegal rallies around the Irish countryside in his 20s, before he emigrated to the US and tried to (mostly) stay on the right side of the law.
Mini released photos and specs for the third-generation "original" hardtop car today. The company had to slap in the term "original" in there to differentiate it from the Convertible, longer-wheelbase Clubman, Countryman crossover, Paceman three-door crossover, Coupe and Roadster. Coming out with that many nameplates in 13 years is unprecedented growth for a company that's essentially brand-new in the US.

Paul McCartney's Aston sells for $1.8M; Ringo Starr's old Mini goes to a Spice Girl

The Bonhams Bond Street auction in London was the place to be for fans of both The Beatles and automobiles as two cars once owned by former members of the band were up for auction. The first was an Aston Martin DB5 owned by Paul McCartney, and the second was a Mini Cooper owned by Ringo Starr. Both went for substantial sums, and the Mini went to an interesting owner. The Aston brought the big bucks, or pounds, since it was a British auction. The final price with premium was barely over $1.8 million, which fell smack in the middle of Bonham's estimate. It's an impressive price on its own, but more so when compared with its sale back in 2012. Back then it was painted in the same blue it had originally, and it only sold for $495,000, making this new sale more than three times higher. View 22 Photos The Mini went for much less, at just under $137,000 with premium. But the car went to an interesting owner, Geri Horner, nee Hollowell, whom you may know better as Ginger Spice of the Spice Girls. The Mini itself is interesting, too. Each of The Beatles owned a classic Mini at some point, but Ringo Starr's was unique because the flip-down tailgate was converted to a modern-style lift-up hatch incorporating the rear window. Reportedly the reason was so Starr could easily fit his drum kit in the back. It also featured a custom grille, driving lights, hood vents, and soft sunroof among other things. It even appeared on " Top Gear" in 2001. And before we forget, McCartney's DB5 also has " Top Gear" history in that it was owned by former host, Chris Evans. Related Video: Featured Gallery 1964 Aston Martin DB5 owned by Paul McCartney View 13 Photos Image Credit: Bonhams Celebrities Aston Martin MINI Auctions Coupe Hatchback Classics aston martin db5 the beatles