2009 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini goes all Occulus Rift with Augmented Vision glasses [w/video]

If April Fools' Day hadn't already passed, this might have come off as a joke. For the upcoming Shanghai Motor Show, Mini has a prototype for an augmented reality system, and the tech looks absolutely bizarre. Developed in conjunction with Qualcomm, driver's don goggles that look like a cross between Google Glass and something a World War I aviator might wear, and being behind the wheel suddenly becomes almost like a video game. Called Augmented Vision, some of its features are similar to contemporary HUD systems, with displays of vehicle speed and navigation data, but this literally puts the info right in front of the driver's eye. There're sci-fi features too, like displaying floating arrows on the road to indicate where to turn to reach a destination, and perhaps coolest of all, the X-ray view lets you look through the car's doors and pillars to see outside. As a prototype, we wonder how much of this is nearly possible today and what's pure fantasy. See Mini's idea for the future of motoring for yourself in the clip below. Hopefully, we don't all have to wear such goofy looking glasses foe future tech, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI AUGMENTED VISION: A REVOLUTIONARY DISPLAY CONCEPT OFFERING ENHANCED COMFORT AND SAFETY. Exclusive prototype of augmented reality eyewear underlines the innovative flair and creativity of the MINI brand. Munich, Germany, April 9, 2015. MINI is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. "MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future," explains Dr. Jorg Preissinger, project-manager MINI Augmented Vision, BMW Group research and technology. "Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand's trademark sense of lifestyle." Using see-through technology, the AR eyewear shows relevant information in the driver's direct field of vision but without concealing other road users, thereby serving to increase safety and comfort while driving.

2017 Mini John Cooper Works Clubman ALL4 | Pint-size performer with a premium price

Last September, Mini revealed the Clubman John Cooper Works (JCW). It applied the same general JCW formula used on the regular three-doors to the longest Mini by giving it even sportier suspension and the potent 228-horsepower turbocharged 2.0-liter four-cylinder engine. But from there, Mini gave the Clubman JCW even more torque than other JCW models, and the most of any Mini model, with a total of 258 pound-feet. It also fitted standard all-wheel drive. On paper, it sounds like the ultimate performance Mini, and it doesn't hurt that it's about the most practical model. So how did it hold up in practice? First of all, this Mini has a serious weight problem. You might be tired of alarmist auto journalists whining about the increasing size of vehicles, but it's a major issue with this Mini. It actually weighs more than a V6 Chevrolet Camaro. The Camaro weighs 3,435 pounds, and the Mini weighs 3,450. That's for the manual transmission version, too. Our automatic-equipped test car weighed more than that. As a result, it feels noticeably slower than the competition, despite making 228 horsepower and the aforementioned torque. There's an area in which the Clubman JCW could easily lose some weight, and that's in the all-wheel-drive system. It's a Haldex-style system that only kicks in when the front wheels start to slip, so it's only beneficial for traction in bad weather, not for improving the driving experience by, say, reducing the car's understeer. That's fine for more mainstream Minis, but the JCW line is all about performance and speed, so if the all-wheel-drive system doesn't improve the driving experience, it should simply be dropped to make the car lighter. Despite the Mini's prodigious portliness, there are good points. The engine is very smooth, and power comes on almost instantly. In more aggressive driving modes, the exhaust pops and burbles almost every time you lift off the gas pedal. T he eight-speed automatic paired with this engine was equally up to the task. Shifts were fast and smooth. And it even worked well leaving it in automatic mode. It held gears smartly, and it would downshift while braking to ensure you had the right gear when taking off again. The Clubman JCW also has the brand's trademark corner-carving skills. Body roll is nearly absent in the normal driving mode, and what little was evident is removed when switching to Sport mode. The car responds immediately to each steering input, and it has tenacious grip through corners.