2009 Mini Cooper Jcw John Cooper Works Hardtop, Navigation, Leather, Turbo on 2040-cars

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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini and John Cooper Works floating hub caps are factory fresh accessories

Much of the allure of a Mini is tied to its iconic style and design. Beyond the legendary shape of the Mini Cooper, the company is heavy into unique details that celebrate the brand's heritage. Features such as Union Jack taillamps scream, "Look, I'm British!" while a new accessory inches even closer to the nose and says, "Look, I'm a Mini!" Literally, these new self-leveling hub caps read, "MINI" or "John Cooper Works."  Floating, or self-leveling, hub caps are not new, but they're new to the Mini Original Accessory store. For those who are unaware, these items use weights in the front of the center cap and a "flexible connection to the wheel hub extension" to keep the outermost part of the cap in one position. That position keeps whatever script is written on the cap horizontal and visible to all onlookers.  Mini says the standard wheel covers are easily removed and can quickly be changed out for these floating caps. The Mini cap takes uses a simple black background with chrome trim and script while the John Cooper Works caps have a black background, red outline, and silver, black, and red logo in the center. Both options are available for order at Mini dealerships, Mini partners, or at Mini's online shop for about $78 (Mini) or $93 (JCW). Auto News Design/Style MINI Parts and Accessories Performance

Mini recalling 92k vehicles over airbag flaw

An issue with the airbags on Mini hatchbacks and convertibles has prompted BMW of North America and the National Highway Traffic Safety Administration to issue a recall for an estimated 91,800 vehicles. The problem, according to the notice below, stems from the occupant detection mat for the front passenger seat, which may fail to detect a passenger present and therefor fail to deploy the airbag in the event of a crash. The specific models affected by the recall are the Mini Cooper and Cooper S hardtops from the 2005 and 2006 model years and manufactured between January 5, 2005, and November 28, 2006, as well as the Mini Cooper Convertible and Cooper S Convertible from the 2005 to 2008 model years, manufactured between January 5, 2005, and July 31, 2008. To address the issue, Mini dealers will be replacing the front passenger seat occupant detection mat, with recalls set to commence on May 1. Related Video: RECALL Subject : Front Passenger Seat Occupant Detection Mat Report Receipt Date: APR 06, 2015 NHTSA Campaign Number: 15V205000 Component(s): AIR BAGS Potential Number of Units Affected: 91,800 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2005-2006 MINI Cooper and Cooper S vehicles manufactured January 5, 2005, to November 28, 2006, and 2005-2008 MINI Cooper Convertible and Cooper S Convertible vehicles manufactured January 5, 2005, to July 31, 2008. Due to manufacturing, installation, and exposure issues, the front passenger seat occupant detection mat may not function properly and, as a result, the front passenger air bag may not deploy in a crash. CONSEQUENCE: An improperly functioning mat may cause the passenger frontal air bag to be inactive when the seat is occupied, and in the event of a crash, the air bag will not deploy, increasing the passenger's risk of injury. REMEDY: MINI will notify owners, and dealers will replace the front passenger seat occupant detection mat, free of charge. The recall is expected to begin May 1, 2015. Owners may contact MINI customer service at 1-866-825-1525. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.