2009 Mini Cooper Convertable 28000 Miles on 2040-cars

Auto blog

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Watch Jay Leno bounce around with Dakar winner Roma in his Mini All4Racing

With Jay Leno off the Tonight Show, he has all the time in the world to focus on his passion for cars and can even travel a little. Leno teamed up with two-time Dakar Rally winner Nani Roma to jump and slide a Mini Countryman All4 racing truck around the dunes in Death Valley, CA.
The Mini-branded trucks are highly modified for off-road duty. They have won the Dakar Rally consecutively in 2012, 2013 and 2014 and even took a 1-2-3 finish in the most recent running. The specialized Minis are propelled over the dunes by a BMW-sourced, diesel engine with a six-speed sequential gearbox and heavy-duty all-wheel drive system with a locking center differential.
It is amusing to see the big smile on Leno's face, and Roma appears a little worried while Jay is driving. If this is what to expect from the post-Tonight Show Jay Leno's Garage videos, then things are only getting better from an already fantastic series. Scroll down to watch Leno and Roma take a Mini through the dunes.

Mini JCW arrives suitably early thanks to Aussie leak [UPDATE]

UPDATE: Mini has released official photos and details of the new John Cooper Works, which we've added above and below, respectively. Mini is set to reveal its most powerful model yet in the new John Cooper Works hot hatch, but before the Anglo-Saxon automaker has gotten the chance, the first images and details have leaked out, courtesy of CarAdvice.com.au. According to the Australian website, the new JCW packs a 2.0-liter turbo four with 228 horsepower and 236 pound-feet of torque – outstripping even the previous John Cooper Works GP hot hatch, which produced 211 hp and 207 lb-ft. That's said to be good for a 0-62 time of 6.1 seconds. Of course there's more to the new JCW than engine output, and the latest Mini hot hatch – previewed in concept form almost a year ago at the 2014 Detroit Auto Show and spied undergoing testing mere weeks ago – also packs an upgraded version of the suspension in the Cooper S, with optional adaptive dampers, Brembo brakes, upgraded rolling stock and an electronic differential. A full aero kit sets it apart visually, keep the greasy bits cool and the nimble little pocket rocket glued to the tarmac, while the cockpit has also appears to have been made over to provide a suitable environment from which to unleash the new JCW's performance potential. With these details and images spreading like wildfire across the interwebs, we'd imagine it's only a matter of time before Mini releases the full monte itself, so watch this space for more. Related Video: The new MINI John Cooper Works. 10.12.2014 - Green light for the latest edition of the top athlete in the small car segment; the new MINI John Cooper Works combines authentic race feeling with the premium characteristics and extended product substance of the latest MINI Generation; distinctive, tradition-steeped, based on a vehicle concept combining MINI and John Cooper Works, with performance qualities which are exceptional within the competitive environment. - Extreme driving fun and exclusive charisma based on technology for engine, suspension and aerodynamics derived directly from motor racing as well as model-specific design features for the exterior and interior; greater differentiation from the MINI 3 door highlights the model's individual character.