2008 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

The Mini John Cooper Works Rally is set for Dakar

In recent years, there have been convincing Minis tailored for rallying: Dakar wins were accumulated with gusto. Now there is a new version for 2017, named the Mini John Cooper Works Rally. Its debut will be the 2017 Dakar Rally running through Bolivia, Paraguay, and Argentina. The new rally car has been built with experience gathered from rallying the earlier Mini All4 Racing, and it's based on the Countryman. Key areas reworked were the aerodynamics and the weight distribution to enable a lower center of gravity. As X-raid (Mini's motorsports partner) CEO Sven Quandt puts it: "The center of gravity has gone down substantially – we placed about 50 kilos [110 pounds] downwards by some 50 centimeters [19.7 inches] in the center of the car, which helps the handling and makes the car much more comfortable over all types of terrain, and aids the handling on a rally track with lots of corners." There is a new chassis frame, and the powertrain benefits from an updated engine mapping and thermal management. The interior has also been redone. Speaking of the powertrain, the Cooper Works Rally runs a 3.0-liter straight six from BMW's turbodiesel portfolio. In this guise, the TwinPower unit produces 340 horsepower at 3,250 rpm and a very respectable 590 lb ft of torque from 1,850 rpm. The retained ALL4 four-wheel-drive system has a six-speed SADEV sequential gearbox, together with lockable, oil-cooled Xtrac diffs with a central SADEV unit. The 2017 Dakar Rally runs from January 2-14. Related Video:

Mini USA will temporarily stop importing manual transmissions

Emissions certification woes strike again, this time at Mini. The U.S. arm of Blighty's iconic car company has had to temporarily put a stop to importing any models with manual transmissions beginning with July production, which is when BMW typically begins rolling the new model year down assembly lines. According to MotoringFile, calibration testing for the six-speed manual is taking longer than expected. The outlet guesses the interruption will conclude by September, because it has "seen these type of delays in the past and they've lasted from 1-4 months." It has queried the brand's head of communication, who said, "As much as we at MINI USA would like to have a definitive timeline, it would be too early to say." The spokesman did, however, say that Mini remains committed to the manual gearbox. That comes in contrast to Toyota's recent breakdown of manual take-rates across a range of vehicle types, Hyundai jettisoning the manual on the 2020 Elantra, and stalwart enthusiast rides like the Ford Mustang Shelby GT500 and Chevrolet Corvette leaving the stick-shift fold. Nevertheless, Mini's efforts feel, at best, like raging against the dying of the light, especially because the end of the MF report states, "the other big news is that Mini USA is also eliminating the manual option from some models all-together." MF isn't yet certain about which models are affected, though. Buyers stepping up during the row-your-own intermission will get a crack at the long awaited seven-speed dual-clutch transmission or a revised eight-speed automatic. The DCT will slide into the Cooper and Coooper S models, the traditional automatic makes a home in the 301-horsepower John Cooper Works Clubman and Countryman.