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Magna Steyr to assemble as many as 70,000 BMW 5 Series models yearly

Soon, not all BMW 5 Series models will be assembled by BMW. Yes, we know that sounds strange, but it's not at all uncommon. For instance, the Mini Paceman and Countryman hatchbacks – and remember, the Mini brand is owned by BMW – are assembled in Graz, Austria, by Magna Steyr, a company that specializes in building cars for other automakers. Soon, though, the contract Mini has with Magna Steyr will be coming to an end, and that means the Austrian company will have excess capacity on its hands. That production capacity will be filled soon enough, however, by BMW 5 Series models, according to a report from Automobil Produktion in Germany. Magna Steyr will build between 50,000 and 70,000 of BMW's mid-level model, according to the report, but there's no indication of which 5 Series model or models (and there are many shapes and sizes to choose...) will be moved to Austria from BMW's plant in Dingolfing in southern Germany. With 373,053 units sold in 2014, the 5 Series is BMW's second-most-popular model, after the 3 Series. BMW told Automotive News Europe that it doesn't comment on those kinds of reports, which, as is usually the case, is neither confirmation nor denial. It's worth noting that the two-door Mini Paceman isn't a part of the brand's plans moving past 2015, though the Countryman soft-roader that currently stands as the largest member of the automaker's family will soldier on. Related Video: Related Gallery 2014 BMW 5 Series sedan View 29 Photos News Source: Automobil Produktion via Automotive News Europe - sub. req.Image Credit: Markus Leodolter / AP Plants/Manufacturing BMW MINI Hatchback Wagon Luxury Performance Sedan austria

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2016 Mini Clubman opens its many doors to the world

We've seen the spy shots. We've seen the teasers. We've seen the concepts and the video-game racers. And now the wait is finally over for Anglophile motorists as Mini has officially taken the wraps off the all-new Clubman. Larger than the model it replaces and with more useful apertures, the new 2016 Mini Clubman slots into the marque's new lineup above the four/five-door version of the core Hardtop hatchback. It measures a useful 10.9 inches longer than the Hardtop, 2.9 inches wider, and rides on a wheelbase that's four inches longer. It's also a big larger than the outgoing Clubman, which had been on the market since 2007. In fact, though it sits a few inches lower than the Countryman crossover, the new Clubman is touted as the longest and widest Mini yet. Size isn't the only element that sets the new Clubman apart from its predecessor, though. It's also got a more conventional door arrangement, with four proper, forward-hinged doors instead of the unusual suicide door on the outgoing model that opened onto the curb in countries where they know on which side of the street to drive, but into traffic in its own home market. The split tailgate doors carry over, however, and can be optionally operated hands-free to give access to 17.5 cubic feet of cargo space, or as much as 47.9 cubic feet with the split rear seats folded flat. The new Clubman, however, isn't just positioned as a more utile version of the smaller hatch, but as Mini's flagship model. There are even new interior trim choices available to that effect, including a diamond-quilted blue leather patterned after a classic English Chesterfield sofa. Naturally, it also packs all the technological advancements you'd expect of the latest product from the BMW Group. Though diesel options will be offered overseas, American buyers will be able to choose between Cooper and Cooper S specifications. The former comes with a 1.5-liter turbocharged inline-three with 134 horsepower and 162 pound-feet of torque, good for an 8.9-second 0-60 time and a 127-mile-per-hour top speed with either a six-speed manual or automatic transmission. The Cooper S upgrades with a 2.0-liter turbo four good for 189 hp and 207 lb-ft, to reach 60 in 7.0 seconds flat with the six-speed manual or 6.9 with a new eight-speed automatic, topping out at 142. Despite the added size, Mini promises the new Clubman will offer the same go-kart handling for which the brand has become known.