2007 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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Mini Rocketman concept reportedly going into production as an EV

Remember the Mini Rocketman Concept from the 2011 Geneva Motor Show? If you don’t thatÂ’s OK, as itÂ’s been almost an entire decade since Mini pulled the wraps off. Despite the massive time lapse, Mini decided to revive the concept, not just for show. The companyÂ’s finally going to put the Rocketman into production, as an electric vehicle. We've heard this before, a few years ago, but nothing was set in stone. Now it seems a decision has been made. AutoCar in Britain recently learned that the Rocketman will fulfill its premise as the companyÂ’s first subcompact city car. The production model, scheduled for 2022, will reportedly be heavily reworked and built as a joint project with Chinese automaker Great Wall Motors. “WeÂ’re advancing plans for a model along the lines of the Rocketman. ItÂ’s a car we have been looking at for a long time, but to build it profitably at the price point we think customers are prepared to pay, you need a joint venture partner to share costs. Great Wall Motors has provided that opportunity with a shared electric car platform that will be used by Mini,” an anonymous “senior BMW official” was quoted as saying. The production Rocketman will retain its three-door hatchback design and is expected to serve as the manufacturerÂ’s newest entry-level model. It will be built by Great Wall Motors in Jiangsu, China, while BMW oversees the design and production with plans to sell it in all markets globally. When the Rocketman first surfaced at Geneva, it was essentially BMWÂ’s direct response to DaimlerÂ’s Smart ForFour. However, even with positive feedback from prospective customers, the project was shelved because development discussions between BMW and its initial partner, Peugeot, ended abruptly. The companies were reportedly going to share platforms and powertrains in another joint venture. In the new agreement with the Chinese company, the production model will apparently use a small-car platform used by Great Wall Motors called the Ora R1. The Peugeot-BMW project was going to use either a three-cylinder gas or diesel engine. But the new model will gain an all-electric powertrain by Spotlight Automotive as a part of BMWÂ’s massive plan to launch up to 25 new plug-in hybrid and all-electric vehicles by the end of 2023. One of those models is the newly released all-electric Cooper SE.

Mini getting serious with next Countryman SUV

With the core Hardtop and new Clubman already revealed, Mini is moving along with its plans to expand its model lineup around five "hero" models. Next down the pipeline will likely be the new Countryman, which Autocar projects will be larger and more rugged than the existing model. According to the British publication, the new Mini Countryman is set to take more of a proper SUV approach than the outgoing crossover. That means an even larger form, and more serious off-road chops to better take advantage of the connection with the X-Raid rally machine that has been dominating Dakar for the past four years. It's expected to be based on the same UKL front-drive architecture as the Hardtop, Clubman, and BMW 2 Series Active Tourer, and offer the latter's all-wheel-drive system as well. Those underpinnings would still make it a crossover, strictly speaking, but with a more rugged approach. It could also emerge a good half-foot longer than the model it will replace, over a third of an inch wider, and offer considerably more cargo space. Although the existing Countryman was derided by many as a step too far for the Mini brand, it ended up accounting for a substantial share of the company's sales – making its replacement a no-brainer for the BMW Group. That's more than could be said for the quirky Paceman crossover coupe, which is not expected to follow this time around, however a slant-backed Countryman variant could be in the cards. The next question is what Mini might do next. Of the five core models it's anticipated to launch, the Countryman would be the third. The Superleggera roadster, a smaller hatchback like the Rocketman concept, and a larger minivan potentially to be dubbed the Traveller have all been rumored. Of course, whatever goes into production could be something else entirely. We'll just have to wait and see. Related Video:

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.