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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Hands on with the 2016 Mini Clubman

When the original Mini Clubman debuted, it was marketed as a bigger, more versatile version of the popular Hardtop. But over the years, the British brand's lineup has grown both in terms of vehicle size and number of models on offer, leaving the original car's formula by the wayside. There are now two five-door models, in the form of the Countryman and Hardtop, both of which offer more versatility than the four-and-a-half-door Clubman ever could. For 2016, Mini has transformed the Clubman, making it once again the brand's most versatile model. To familiarize ourselves with the new six-door model – yes, there really are six doors – ahead of the car's official debut in Frankfurt next week, Mini USA's product planning manager, Patrick McKenna, walked us through both the interior and exterior changes for the brand's newest model. As McKenna tells it, the BMW-owned company has gone to great lengths to make the Clubman more than just a long-wheelbase car with barn doors. There are changes both inside and out that not only serve to better distinguish this new model from the brand's other five-doors, but from anything else in Mini's lineup. Check out our chat with McKenna at the top of the page, and stay tuned for more Clubman news next week.

Mini John Cooper Works EV spy photos reveal a sporty body

The fully-electric Mini Hardtops are just around the corner, and we've seen the Cooper SE pretty much revealed. But that won't be the most potent of the electric Minis. These spy shots show that there's an electric John Cooper Works model following right behind. It features a number of extra-sporty add-ons and will surely boast more power. Confirming this John Cooper Works prototype's electric nature is the almost completely filled-in grille and lack of any tailpipe. The open lower section in the grille does look a tad larger, and it incorporates parts of the aggressive front spoiler, with those pieces vertically bisecting it. There's still no hood scoop, since there's no reason for it. The front spoiler is matched by new side skirts with little winglets toward the rear. And at the back, there's a prominent rear spoiler with small fins along the top. The rear bumper has been redesigned with boxier edges and a more aggressive diffuser. This prototype is also wearing a set of split five-spoke wheels. While we've had a number of reports about specs on the two initial Mini EV Hardtops, the JCW is more of a mystery. It's safe to assume there's more power than the Mini Cooper SE's reported 215 horsepower. Our spy photographer suggested 250, and that seems reasonable as a significant increase over the SE and a boost over the 228 of the current gas-powered JCW. Suspension and possibly brake upgrades are also on the menu. It will probably get the larger 54-kWh battery that's expected, but as our photographer notes, the extra power and wider, stickier tires will probably keep it from hitting the same range as other Minis with the same pack. The aero add-ons may also create more drag, further hurting overall range. The base and SE versions of the electric Mini Hardtop should be revealed in the next few months, since it's pretty much been revealed sans specifications. The John Cooper Works will probably follow in about a year, maybe two, after to allow for some final development work and to keep the buzz going. It will also probably be the most expensive, but most exciting, version of the electric hardtop. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.