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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini says goodbye to Coupe and Roadster

Mini has tried a variety of body-styles in recent years, and while some of them have been successful, others have not – most especially its two-door models. Aside from the standard Hardtop (which is now available with an extra set of doors), the Clubman (which is also getting extra apertures in its next iteration) and the Paceman (which isn't expected to make it another generation), the Coupe and Roadster models have been particularly slow sellers for the brand. So after much speculation on their future, Mini is now officially showing both two-doors the door. Although the manufacturer has't said exactly when production of the two will cease at the plant in Oxford, UK, it has confirmed that "The two individual two-seater athletes Mini Coupe and Mini Roadster will finish their career together and as planned." In their place, Mini is said to be working to put the Superleggera Vision concept into production. Just when that may come to pass, or if it might breed a fixed-roof version to take the coupe's place, remain to be seen. But for now, you'll need to get your Mini with three doors or more. Related Video: THE MINI COUPE AND THE MINI ROADSTER: TWO ATHLETES TURN INTO THE FINAL STRAIGHT British premium automobile manufacturer continues the change of generation in its model program - production of both two-seater models at MINI Plant Oxford is about to end as planned. Munich, Germany, February 11, 2015. Changeover at MINI Plant Oxford: while worldwide demand for the new MINI 3 door and the new MINI 5 door launched a few months ago increases continuously, production of two model variants from the preceding generation of the original in the premium small car segment is about to come to an end. The two individual two-seater athletes MINI Coupe and MINI Roadster will finish their career together and as planned. In taking this step, the British premium car manufacturer continues the change of generation in its model program and in terms of vehicle production at the Oxford plant. The new MINI 5 door is now produced there in seven engine variants, as is the new MINI 3 door. The MINI Coupe was originally launched in the "Green Hell": the new model saw its world premiere at the 24-hour race on the Nurburgring Nordschleife immediately before its appearance at the Frankfurt International Motor Show (IAA) in 2011.

The 2018 Mini John Cooper Works Countryman ALL4 is a hot crossover

With the introduction of the 2018 Mini John Cooper Works Countryman ALL4, Mini has both rounded out its JCW line-up, and created one of the fastest little crossovers out there. The model follows the recently released JCW Clubman, and like that car, the JCW Countryman has a turbocharged 2.0-liter four-cylinder producing 228 horsepower and 258 lb-ft of torque. That puts it solidly ahead of the next sportiest crossover, the 215-horsepower Juke Nismo RS, though it falls short of the monstrous Mercedes-AMG GLA45's 375 horsepower. The JCW Countryman's power is sent to all four wheels through either a standard 6-speed manual or optional 8-speed automatic transmission. Although the automatic has launch control, Mini claims both the manual and automatic JCW Countrymans will reach 60 mph in 6.2 seconds on the way to a top speed of 145 mph. Comparing acceleration times, the Countryman comes up a tenth behind the JCW Cooper, and two tenths behind the JCW Clubman. On top of the extra power, the JCW Countryman gets improvements in the steering and stopping departments. We don't have much detail about the suspension at this point, but it says it has been changed for better handling. The brakes are upgraded to Brembo units, with the front calipers featuring four pistons. You'll be able to spot a JCW Countryman thanks to a few exterior and interior tweaks, too. JCW badges adorn each side of the car, the front bumper eschews fog lights for larger air inlets, and the grille gets a red surround. Mini also offers its Rebel Green paint as well as a Chili Red roof and mirrors, both options that are only available on JCW vehicles. The interior receives JCW sport seats, steering wheel, and shifters, too. The high-performance Countryman will make its public debut at the Shanghai Motor Show and should reach US dealers this April. Mini has not revealed pricing yet, but will likely present it closer to the on-sale date. Related Video: