2006 Mini Cooper Convertible 2-door 1.6l Low Miles, Leather, Automatic on 2040-cars

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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini lineup could expand to include up to 10 models, still no hope for Rocketman

During an event in Ponce, Puerto Rico last week where Mini introduced members of the media to the 2013 Paceman and John Cooper Works GP, product planners discussed that the brand's lineup could expand to eventually include up to 10 bodystyles. Currently, the Mini range consists of seven models: the Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman.
Speaking to members of the media, David Duncan, Mini USA sales manager, said that these new models could fall into a range of niches - "any segment that makes sense for a small car." No specific vehicle classes were discussed, but Duncan stated that the possibilities are endless, "as long as we're the smallest player in any segment."
Well, nearly endless. We've been hoping that Mini would re-think its decision to nix plans to create a vehicle smaller than the Hardtop - a notion previewed by the excellent Rocketman concept (shown above) from the 2011 Geneva Motor Show - but the automaker once again stated that this is absolutely off the table. In order to create a vehicle of the Rocketman's size, a completely new platform would have to be engineered (that's expensive), and while Mini has looked into acquiring existing architecture from another brand, parent company BMW has reportedly put the kibosh on such an act. If a Rocketman is ever to be born, BMW/Mini will do it on its own, and right now, that simply isn't in the cards.

Mini discounts 2019 Oxford Edition for U.S. military members, recent retirees

Mini introduced the 2019 Mini Oxford Edition last fall to offer college students or recent grads a cheap, well-equipped new car. Now it's extending the same offer to active duty military members and recent retirees. Specifically, you'll have to be an active duty member of the U.S. Armed Forces, or have retired/been honorably discharged within a 12-month period of verification of eligibility. This has no effect on the student offer for full- or part-time students of any two- or four-year accredited college/university. That deal also applies to those who have graduated in the last 12 months, along with students currently enrolled in any kind of post-grad program. The Mini Oxford Edition continues to be the same car equipped with the same options as before. This means the two-door starts at $20,600, including the $850 destination charge, and the four-door is priced at $21,600. Standard equipment not included in the base "Classic" trim includes a 6.5-inch infotainment system, parking sensors, panoramic moonroof, heated seats, upgraded 17-inch wheels and an automatic transmission (a manual can also be optioned). Additionally, there are more exterior colors to choose from than on the Classic. In total, Mini says you're getting $6,900 worth of optional equipment for no extra cost here. Mini says the Oxford Edition is available in dealers now. It's great to see Mini make this program available for more people, because it's a superb discount to take advantage of if you're part of these groups and had Mini on your shopping list.